Principal Product Manager (Digital & Commerce)

Role Overview

Lonely Planet is looking for a Principal Product Manager to lead the evolution of our web experiences and the platforms that power them. This role sits at the intersection of traveler experience, content, technology, and business strategy — and it's squarely focused on outcomes.

We want a product leader who gets energized by moving numbers that matter: engagement, conversion, membership growth, and revenue. Someone who can hold a complex, multi-surface portfolio together, set a clear direction, and bring the team along with them.

You'll own the product roadmap for Lonely Planet's web ecosystem while partnering closely with App, CMS, Editorial, Design, Engineering, Data, SEO, and Commercial teams.

Core Focus Areas

Editorial Content & Discovery

The core Lonely Planet experience — editorial publishing, tentpole moments like Best in Travel, site navigation, content discovery, SEO, and the traveler-facing surfaces that drive engagement and return visits.

Commerce

Our shop eCommerce experience: product discovery, conversion optimization, checkout, merchandising, catalog management, and the Shopify requirements that drive revenue.

Membership & Engagement

Authenticated user experiences and the connective tissue between content, personalization, subscriptions, and long-term traveler loyalty.

Partnership Integrations & Multi-Platform

Scoping and leading partner experiences beyond standard web and CMS implementations — and ensuring cohesion across web, CMS, Shopify, and third-party surfaces.

Responsibilities

• Own and evolve the product roadmap across all digital surfaces, translating business and traveler goals into a prioritized, coherent strategy.
• Balance short-term delivery with long-term platform thinking; know when to build for now and when to build for scale.
• Write clear, high-quality PRDs and Jira tickets that let engineering and design move fast and build right.
• Use analytics, experimentation, and behavioral insights to drive decisions and measure impact — direct ownership of CVR, RPV, AOV, engagement depth, and membership growth.
• Accelerate how the team works: sharpen frameworks, improve prioritization, raise the quality of requirements — not just your own output.
• Identify and apply AI tools to improve both team workflows and traveler-facing experiences.
• Drive alignment across Design, Engineering, Editorial, Marketing, and App — unblocking decisions and maintaining momentum.
• Partner with CMS and Editorial to evolve content creation, management, and distribution systems.
• Lead the product side of partnership deal implementation and define site-level integration strategy.

Benefits

• Hybrid Schedule & Flexible PTO: Take advantage of 3-4 days in-office per week and 1-2 WFH days per week (varying by team), and a robust Paid Time Off program that includes logging off for "Winter Week."
• Family Support, Planning, and Fertility: Our benefit offerings support every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more.
• Mentorship Culture: Find a mentor, be a mentor, say yes to something new. This is a place where you're guaranteed to build connections that extend past your immediate team and even your tenure at RV.
• Purpose & Community: We empower employees to make an impact for causes they care about, and we invest heavily in systemic impact through nonprofits like Road to Hire.
• World-Class Wellness: In addition to the on-site amenities at HQ, our unique wellness benefits include free therapy sessions and counseling for U.S. employees and family members.