Director of Demand Generation

We're leading the shift from legacy systems to AI-first service, powered by large language models (LLMs) and designed for enterprise scale, security, and empathy. If you're excited by the potential of LLMs, voice AI, and building category-defining technology with a kind, ambitious team, you'll love it here.

Replicant is seeking a Director of Demand Generation to own and scale our marketing-led pipeline strategy and execution. In this role, you'll build and lead a scalable top-of-funnel engine that accelerates growth, engages our target buyers, and drives measurable ROI across digital, ABM, and field channels. You'll partner cross-functionally with Sales, BDRs, RevOps, and Brand & Product Marketing to ensure full-funnel alignment—from awareness to opportunity creation and progression. You'll lead a high-performing team of three strong individual contributors (Demand Gen, ABM, and Field Marketing), setting the strategy, frameworks, and KPIs that fuel predictable, marketing-sourced pipeline growth. This role will report into the VP of Marketing.

Key Responsibilities

• Pipeline & Revenue Generation: Own marketing-sourced opportunity and pipeline targets across the business. Develop and execute strategies that drive measurable pipeline growth, improve conversion rates, and increase coverage across target accounts.
• Business Development Partnership: Operate in lockstep with Business Development leadership to drive coordinated account penetration and opportunity creation. Establish shared goals, workflows, reporting, and feedback loops to ensure marketing programs and outbound efforts reinforce one another.
• ABM & Enterprise Marketing: Lead account-based marketing strategy across target accounts and industries. Build highly targeted programs that increase engagement, accelerate buying cycles, and create opportunities within priority accounts.
• Events & Field Marketing: Own Replicant's event and field marketing strategy, including industry conferences, executive programs, customer events, and account-focused experiences. Ensure events contribute directly to pipeline generation and account progression.
• Team Leadership: Lead and develop a team responsible for omnichannel marketing, account-based marketing, and events. Create clear priorities, accountability, and operating rhythms while fostering a culture of ownership, speed, and continuous improvement.
• Integrated Campaign Execution: Partner with Brand, Product Marketing, and Content teams to bring campaigns to market that support pipeline goals. Ensure messaging, content, events, outbound, and digital programs work together as a unified go-to-market motion.
• Pipeline Performance & Optimization: Build a data-driven demand generation engine with clear visibility into performance across channels, programs, and funnel stages. Continuously evaluate results, identify opportunities, and reallocate resources to maximize pipeline impact.
• Cross-Functional GTM Leadership: Partner closely with Sales, Business Development, Revenue Operations, Product Marketing, and Executive Leadership to align priorities, improve execution, and ensure the organization is focused on the highest-impact growth opportunities.

Benefits

• Company Equity: We view our employees as the true owners of Replicant and offer company equity.
• Health insurance: We offer a competitive package with health, dental, eye care, and retirement benefits.
• Remote-friendly: From the Bay to New Brunswick—we have employees across the world, so you can work wherever works for you!
• Frequent offsites: We take team-building seriously and love working side by side.
• Flexible vacation: Take a break when you need it so you can come back refreshed and ready.
• Sabbatical program: After you've worked at Replicant for 5 years, you are eligible to take a sabbatical for up to five weeks.
• Equipment stipend: All employees are set up with the essential equipment, but if you have special requests, you're provided a stipend to cover these costs.
• Wellness stipend: We want employees to feel empowered to manage your fitness, health, and mental wellbeing so we offer a yearly wellness stipend.