Social Media Manager

Role Overview

We're looking for the person who will own our social channels end to end. You'll lead our social media marketing program, defining our voice, managing our owned channels across X, Meta, TikTok, etc, and developing content across each channel that drives awareness of the brand and gets people excited to use the product.

You'll have a ringside seat to one of the most interesting moments in software history, working in close collaboration with Marketing, Product Marketing, Product, Engineering, and Creative. This is the right role if you live on Instagram, TikTok, Reddit, and X, and you're energized by the challenge of building something durable, not just going viral.

Key Responsibilities

• Own and execute Replit's social voice, content pillars, and channel strategy across all social channels.
• Execute launches and multi-week arcs (product, research, ecosystem, partnerships) with clear goals and measurable outputs.
• Be in the trenches of engagement, managing replies, quote tweets, and relationship-building with major accounts, builders, and media.
• Write punchy posts, threads, memes, and explainer content that makes complex ideas exciting and accessible.
• Work across marketing, comms, product, sales, engineer, and legal to move fast and ensure accuracy, timing, and risk control.
• Track performance (impressions, engagement rate, follower growth, clickthrough, sentiment) and adjust weekly.
• Monitor AI narratives; respond quickly to FUD (social media: fear, uncertainty, doubt) and misinformation; coordinate internally on sensitive topics.

Benefits

• Flexible Work Hours
• Remote-First and Autonomous Working Environment
• Monthly Expenses Stipend
• Health, Dental, Vision, and Life Insurance
• Short Term and Long Term Disability
• Home Office Set-Up Stipend
• 401k Program
• Flexible PTO (2 Weeks Minimum Required) + Holidays
• Annual Company/Team Offsites (4/year)
• Parental and Baby Bonding Leave
• Commuter Benefits
• Equity