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Manager, Search & AI Visibility
Job summary
Work model
About the Role
Resident is looking for a Manager, Search & AI Visibility to join the SEO team within the Labs Product division. This is a high-impact, high-visibility role at a pivotal moment in Resident's growth. As one of the fastest-growing omnichannel retailers in North America, Resident is expanding its brand portfolio, entering new categories, and building the organic infrastructure to support long-term, scalable growth.
This role sits at the center of that — with real opportunity to shape SEO strategy not just across Resident's core brands, but across a broader ecosystem of brands and business units within our parent company.
To be considered for this remote opportunity, you must reside and be authorized to work within the United States.
What You'll Be Doing
- Technical SEO & Site Health: Own and execute the technical SEO roadmap across Resident's brand portfolio. Lead initiatives spanning crawlability, indexation, canonicals, redirects, internal linking, structured data, JavaScript rendering, Core Web Vitals, page speed, sitemaps, robots.txt, and site architecture.
- Product & Engineering Partnership: Embed SEO best practices into new templates, components, site migrations, product launches, and experiments before they go live.
- On-Page & Content Optimization: Own on-page SEO across PDPs, PLPs, content hubs, comparison pages, and editorial content. Partner with Content, Brand, Creative, and Growth teams to sharpen titles, meta descriptions, H1s, schema, and keyword targeting.
- Internal Linking & Authority: Build and execute internal linking strategies that improve crawl efficiency, topical authority, and product discovery.
- Measurement, Reporting & Stakeholder Communication: Define and track SEO KPIs. Build a repeatable reporting cadence that clearly communicates performance, root causes, and next steps.
- Scale & Vendor Management: Create scalable SEO frameworks that can be applied consistently across Resident brands. Manage SEO tools, vendors, consultants, and agency partners.
Skills & Qualifications
- Experience & Background: 5+ years of progressive, hands-on experience in SEO (technical, on-page, content, ecommerce).
- Technical SEO: Deep, hands-on command of technical SEO. Working knowledge of HTML, CSS, JavaScript, schema markup, and modern frontend frameworks.
- On-Page & Content SEO: Strong experience owning on-page optimization across ecommerce and content environments.
- Analytics & Insight: Proficiency with Google Search Console, GA4, BigQuery, SEMrush, Screaming Frog, Botify, Ahrefs, or comparable platforms.
- Communication & Stakeholder Influence: Ability to simplify complex technical SEO concepts for non-technical audiences and influence without authority.
- Mindset: Proactive, commercially minded, and action-oriented.
- Preferred Experience: Experience with ecommerce SEO, multi-brand websites, or product-led organic growth. Familiarity with AI search, LLM citations, AEO/GEO, or emerging discovery platforms is a plus.
What We Offer
- Remote-first workplace
- Competitive salary ($110,000 - $130,000)
- Annual bonus potential
- Health, Vision & Dental Insurance
- 401K with company match
- "Take what you need" PTO
- Wellness benefits
- WFH office and cell phone/internet stipend
- A FREE MATTRESS plus an awesome Friends and Family discount!
Resident is committed to a policy of equal employment opportunity.