Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and they are seeking an experienced Ads Business Development Manager to join their Ad Sales Team. This role will contribute to the growth of Frndly TV's direct sales and programmatic business, ensuring partner success and maximizing revenue impact through strong relationships and effective communication.
Responsibilities
- Representing the ads business development team as the primary point of contact for select groups of agencies, brands and DSPs
- Efficiently manage and quarterback all outreach and partner tasks including preparing partner plans, reporting, technical troubleshooting, upselling and communication for programmatic partners
- Develop strategies for working with key agencies and brands
- Partner with Ad Product & Operations and Ad Yield to implement campaigns, meet targeting, pricing and reporting requirements
- Support the ads business development team across key initiatives and partnerships
- Clearly communicate the value proposition of Frndly TV's offerings to partners including the engagement of viewers, demographics of its audience, etc
- Qualify leads to ensure they align with the companies' goals and prioritization
Skills
- 5 years of experience in advertising partnerships at a streaming TV publisher, ad agency, DSP and/or SSP
- Programmatic experience is preferred
- OTT platform experience is strongly preferred
- Strong interpersonal and relationships skills and ability to work effectively with a team
- Experience preparing and presenting PowerPoint presentations
- Extensive knowledge of the programmatic ecosystem, and OTT video are a plus
- Experience working with a CRM (e.g. Salesforce) and reporting products such as Tableau, among others
- Experience in SSP instances is a big plus
- Working knowledge of both oRTB, VAST and ad-servers
- Analytical, proactive mindset, solutions orientated
- Self-starter, comfortable working in fast-paced, growing environment
Benefits
- Incentive compensation/commissions
- Health insurance
- Equity awards
- Life insurance
- Disability benefits
- Parental leave
- Wellness benefits
- Paid time off
- Global access to mental health and financial wellness support and resources
- Statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)
- Vacation and other personal reasons to balance their evolving work and life needs
- Hybrid Work Approach with flexible remote work on Fridays except for roles required in office five days a week or offices with five day in office policy
Company Overview
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services. It was founded in 2002, and is headquartered in Los Gatos, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.roku.com.
Company H1B Sponsorship
Roku has a track record of offering H1B sponsorships, with 6 in 2026, 120 in 2025, 166 in 2024, 81 in 2023, 279 in 2022, 195 in 2021, 107 in 2020. Please note that this does not guarantee sponsorship for this specific role.