Director of Marketing

About Scan.com

We're Scan.com, the digital health scale-up making diagnostics accessible, fast, and transparent. Our technology speeds up diagnoses for timely treatments, improving healthcare outcomes for hundreds of patients each day.

We're doing diagnostics differently, with solutions tailored to both patients and providers, all backed by our technology and world-class customer operations team. Our B2C marketplace simplifies booking a scan, making it as straightforward for patients as booking a hotel. Our B2B platforms provide live scheduling at the point of care and harness AI to ease workflows for physicians, attorneys, and providers.

We're looking for a leader at an exciting time. We've successfully launched multiple platforms and products, raised over $70m in VC funding, reached profitability, and have a growth trajectory of over 100% YoY.

What You Will Be Getting Involved In

This role is responsible for running the US Marketing team, reporting to the SVP, Commercial & Operations with strong collaboration with the VP Strategy and VP Marketing, UK.

You'll set the US B2B marketing strategy, serving as the central marketing partner to Sales, Revenue Operations, Product, and Commercial leadership. Your primary objective will be to build and scale the marketing engine that drives pipeline growth, customer acquisition, customer expansion, and revenue across our payer verticals.

We're a scale-up, so expect your role to evolve. This is an exceptional opportunity to shape how marketing contributes to one of the fastest-growing businesses in digital health.

Key Responsibilities

• Developing and executing the US B2B marketing strategy aligned to commercial growth objectives.
• Building scalable demand generation programs across multiple channels, including digital marketing, lifecycle campaigns, referral programs, partnerships, webinars, events, and thought leadership.
• Owning the Health plan, Direct to Employer, and Workers' Compensation marketing strategy from the ground up, establishing Scan.com as a trusted industry partner.
• Partnering closely with Sales leadership to identify pipeline opportunities and execute campaigns that generate qualified demand and accelerate revenue.
• Collaborating with RevOps to build marketing attribution, reporting, CRM workflows, and campaign measurement.
• Developing customer lifecycle marketing initiatives that improve customer activation, engagement, retention, and expansion.
• Equipping Sales with compelling messaging, value propositions, collateral, competitive positioning, and campaigns.
• Overseeing development of customer-facing marketing assets—including case studies, webinars, white papers, presentations, email campaigns, and landing pages.
• Identifying, managing, and optimizing external agencies, contractors, technology platforms, and marketing vendors.
• Continuously evaluating marketing performance, customer insights, and market trends to improve ROI.
• Building the marketing team, hiring and coaching your team as the department scales.

Top 5 Goals for Your First Year

Our aim is to ensure that Scan.com is the number one platform for clinicians, imaging centers, employers, health plans, workers' compensation organizations, and the professionals who refer patients to them. By the end of your first year, you will have:

1. Built a scalable marketing engine that consistently generates measurable pipeline across our core B2B business lines.
2. Established a reliable attribution model with RevOps that clearly demonstrates marketing's contribution to pipeline, revenue, customer acquisition cost, and ROI.
3. Increased marketing-generated and marketing-influenced pipeline through integrated campaigns, events, lifecycle marketing, and demand generation initiatives.
4. Become the most trusted commercial partner for Sales, delivering the messaging, campaigns, tools, and insights needed to consistently win business.
5. Elevated Scan.com's industry presence through strategic thought leadership, customer success stories, educational events, webinars, and partnerships.

What You Might Bring To The Table

• Experience building and scaling B2B marketing programs that have demonstrably generated pipeline and revenue.
• Expertise in developing demand generation strategies that combine digital marketing, events, customer marketing, partnerships, email, and content.
• A track record of partnering closely with Sales leadership and RevOps to improve commercial performance.
• Proficiency in building attribution models and marketing reporting.
• Experience creating sales enablement programs, messaging, and collateral.
• Ability to plan and execute conferences, industry events, webinars, and customer engagement initiatives.
• Background in healthcare or another regulated industry.
• Ability to manage multiple cross-functional stakeholders while coordinating agencies, vendors, and internal teams.
• Comfort thriving in fast-paced, high-growth environments.

Interview Process

• Introductory call with our Talent Partner (approx. 30 minutes).
• Video call with the hiring manager (approx. 60 minutes) for a deep-dive into the role.
• Assessment stage (in-person, take-home, or further video calls).
• Offer!

Benefits

• Salary range: $180,000 - $221,000 per year
• 401k
• Healthcare, Vision, and Dental
• All necessary equipment
• Flexible working
• Remote or hybrid working options
• Personal Development budgets
• 18 days PTO plus public holidays
• 10 paid sick days
• Inclusive policies

Diversity at Scan.com

Scan.com is committed to eliminating discrimination and encouraging diversity. We strive to provide equality and fairness for all job applicants and employees, and never discriminate on the basis of gender, marital status, age, race, ethnicity, religion, or physical differences. Our ambition is for our team and its Board to be representative of the diversity in society.