Brand Designer

Contract & Project-Based (3 months) with potential for extension

Full-Time Hours During Commitment

Remote (U.S.)

Reports to: Second Wind Sports CEO & Senior Marketing Advisor

About Second Wind

Second Wind is building the future of college athletics.

We're creating the operating system that helps universities, athletes, and decision-makers navigate the modern NIL era. Our work spans three companies under the Second Wind Sports Umbrella: Second Wind Pro, Second Wind Financial, and Second Wind AI where we're helping reshape how college sports operate.

Our mission is simple: solve the biggest problems in college athletics and build one of the most trusted brands in the industry.

We're at the stage where we need to formalize our brand identity to build cohesion across all four properties, and we're recruiting a Brand Designer to translate our strategic vision into a consistent, premium visual system across every property.

The Role

This is a defined, project-based engagement to establish and systematize the Second Wind visual identity across the parent brand and the three associated properties. The brand direction and strategy are owned internally. Your job is to turn that direction into a cohesive, well-documented design system so we can build the core web properties on top of it.

The priority is a clean, premium, modern aesthetic applied consistently across the board so anything that we ship for any of the brands reads as one family. This isn't a role where you'll only execute on the design 'backbone.' You'll help define how one of the fastest-growing companies in college athletics looks, feels, and communicates with the world.

From social campaigns and websites to brand systems and product launches, your work will be seen by university leaders, athletes, coaches, investors, and partners across the country.

Scope & Deliverables

Shared design system

• Core visual language: logo system/lockups, color pallette, typography, spacing, iconography & imagery direction
• Reusable component and template library in Figma for social media graphics, on-site graphics, landing pages etc.
• Clear rules for how the parent brand and the three properties relate visually
• Help establish Second Wind as one of the most recognizable brands in college athletics
• Push creative boundaries while maintaining a clean, premium, and modern design aesthetic

Website Design Direction

• Develop page designs/mockups for the new Second Wind Sports parent site (parent-brand story, investor and partner focused, includes direct links to each property)
• Web visual direction for the three associated sites (Pro, Financial, AI) aligned to the shared system
• Responsive layouts and design specs (states, breakpoints, spacing, assets) in build-ready Figma files that a website designer/developer could take and directly design the sites from
• Note: This person designs the aesthetic for our sites, it does not build them. Implementation will be handled separately. All deliverables should be clean and complete enough to be handed over for immediate implementation.

Deliverable Handoff Package

• Fully annotated brand guidelines document
• Organized, documented component/template library
• Build-ready web design files and specs for web designer/developer
• Templates and assets for ongoing marketing use (social, decks, one-pagers)
• A presentation meeting with a full design system walkthrough to complete the initial engagement so the team can maintain the system post-engagement

Contract Timeline

• Targeting roughly 3 months with design-system as the priority, with the potential for extension if necessary
• The system and core visual language are the first project
• Visual alignment of properties is front-loaded to land within first 30-60 days
• Web designs handed off build-ready at end of initial project term
• A dedicated milestone tracker and project management board to be walked through at kickoff meeting to set expectations

What We're Looking For

• 2-4 years experience building brand systems, not just one-off assets
• A portfolio showing cohesive identity work applied across multiple assets
• Strong fundamentals in branding, typography, layout, color, visual storytelling
• Fully fluent in Figma, including designing build-ready, responsive web layouts
• Comfortable designing for modern web platforms (i.e. Framer, Webflow, Wordpress) and handing clean specs over to a developer
• Experience designing digital-first brands, comfort with working against a defined brief
• Disciplined about documentation and handoff
• Self-driven with minimal supervision needed
• Nice to have: experience with multi-brand / parent-subsidiary identity builds

Engagement Terms

• Project rate based on experience
• $5,000--$10,000 in stock options
• Fully remote work environment
• The opportunity to help shape one of the most recognizable brands in college athletics
• Direct access to founders and leadership with meaningful ownership over the creative direction of the company

To Apply

Send your portfolio link with relevant brand system and website work, your availability and typical project/hourly rate, and a short note on how you'd approach building one consistent identity across our Second Wind properties.