About Maven
Maven is the world's largest virtual clinic for women and families, dedicated to making healthcare accessible to all. Our innovative digital platform offers comprehensive clinical, emotional, and financial support across fertility, maternity, pediatrics, and menopause. We are trusted by over 2,000 employers and health plans to enhance outcomes, lower costs, and promote benefit equity. Maven has been recognized for its innovation and leadership, earning spots on lists such as Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has secured over $425 million in funding from leading healthcare and technology investors.
Award-Winning Culture
Maven Clinic is proud to be a recipient of over 30 workplace and innovation awards, including:
- Fortune Change the World (2024)
- CNBC Disruptor 50 List (2022, 2023, 2024)
- Fortune Best Workplaces for Millennials (2024)
- Fortune Best Workplaces in Health Care (2024)
- TIME 100 Most Influential Companies (2023)
- Fast Company Most Innovative Companies (2020, 2023)
- Built In Best Places to Work (2023)
- Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
- Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
- Fast Company Best Workplaces for Innovators (2022)
- Built In LGBTQIA+ Advocacy Award (2022)
The Role
This is a founding growth role for Maven Consumer, responsible for the entire acquisition and retention funnel, from brand to performance marketing, and paid to organic strategies. You will define channel strategies and build experimentation infrastructure. This role demands a blend of strategic thinking and operational execution, requiring you to set the vision and then drive its implementation. Reporting to the General Manager, Consumer, you will collaborate closely with the core consumer teams and Maven's enterprise marketing and creative teams.
We are seeking an individual who has a proven history of building consumer growth engines from the ground up, understands the nuances of scaling DTC health businesses, and can apply this expertise to a market where trust and outcomes are paramount. Ideal candidates may include former founders, versatile growth hackers, or growth-focused operators who demonstrate extreme ownership and a willingness to take thoughtful risks to discover impactful growth channels.
Responsibilities
Acquisition
- Develop and manage Maven Consumer's paid acquisition strategy across channels such as paid social, SEM, influencer marketing, podcasts, OOH, and emerging platforms, with a focus on efficient Customer Acquisition Cost (CAC) and subscriber quality.
- Collaborate with the brand team on creative strategy, defining messaging and formats that drive conversions and testing innovative creative approaches.
- Build and scale an SEO and content strategy to foster sustainable organic traffic growth.
- Oversee Maven's consumer web presence, working with Product and Design to optimize site performance, landing pages, and conversion rates across the funnel. Ensure performance continuity across all Maven business lines in partnership with the enterprise team.
Conversion & Retention
- Partner with Product to enhance onboarding, activation, and in-app conversion rates.
- Lead lifecycle marketing initiatives (email, push, SMS) from strategy to execution, focusing on engagement, habit formation, and churn reduction.
- Establish and manage an experimentation program, creating the infrastructure for rapid learning and improvement.
Team & Performance
- Define and monitor key growth KPIs, including CAC, Lifetime Value (LTV), payback period, activation rate, and retention curves.
- Lead a lean, high-output growth team comprising full-time employees, freelancers, and agency partners. Focus on effective hiring and team development.
- Collaborate with Finance on budget planning and channel-level Return on Investment (ROI) reporting.
- Provide insights into the consumer health market, including competitive landscapes, channel trends, and regulatory considerations, to the broader team.
Qualifications
- 10+ years of experience in growth or performance marketing, with a minimum of 4 years in consumer health, wellness, or a DTC subscription business.
- Proven track record of scaling paid acquisition budgets from $0 to multi-million dollar annual investments with measurable CAC/LTV results.
- Hands-on experience with paid social (Meta, TikTok), SEM, and lifecycle marketing tools (e.g., Braze, Iterable). Ability to conduct in-depth data analysis.
- Proficiency in leveraging AI as a growth multiplier across the marketing stack, including creative testing, copy optimization, analytics, and campaign management.
- Strong creative judgment, with the ability to evaluate creative, brief effectively, and drive metrics through creative strategies.
- Fluent in growth analytics, with experience building analyses. SQL proficiency is a strong plus, and fluency with Mixpanel/Amplitude is expected.
Compensation and Benefits
The base salary range for this position is $170,000 - $200,000 per year, plus equity and benefits. Salary decisions are based on qualifications, experience, and skillset.
This role requires active work authorization in the US.
Work Model
Maven embraces a flexible hybrid work model. Our teams are primarily based in the New York Metropolitan area, NY, with remote presence in San Francisco/Bay Area, CA, and Seattle, WA.
- New York City Office: Team members are expected to work onsite three days a week (Tuesday, Wednesday, Thursday) to foster in-person collaboration.
- San Francisco/Bay Area, CA, and Seattle, WA: Team members are encouraged to attend quarterly Work Together Days in their respective cities to facilitate face-to-face interaction.
Diversity and Inclusion
At Maven, we believe that diverse backgrounds and experiences enrich our teams and drive success. We encourage candidates to apply even if they don't meet every qualification, and to share how their unique background can contribute to our team.
Benefits
Our comprehensive benefits package supports your health, well-being, and career development:
- Maven for Mavens: Full access to our platform and specialists for mental, reproductive, and family health, as well as pediatrics.
- Whole-Self Care: Access to wellness partnerships.
- Flexible Work: Hybrid work options, in-office meals, and Work Together Days.
- Parental Leave: 16 weeks of 100% paid parental leave and a new parent stipend (for employees with 1+ year of service).
- Professional Development: Annual stipend and access to a personal career coach through Maven for Mavens.
- Retirement Savings: 401K matching for US-based employees with immediate vesting.
Note: These benefits apply to US-based, full-time employees of Maven Clinic Co. 1099/Contract Providers are ineligible.
Equal Opportunity Employer
Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, services, programs, and activities.
Contact Information:
- Job offers and interview requests will only come from an @mavenclinic.com email address.
- Report scam or security issues to [email protected].
- For general inquiries, contact [email protected].