Head of Marketing (Mobile)
Job summary
Work model
About Social Discovery Group (SDG)
Social Discovery Group (SDG) is a global leader in social discovery, connecting millions of users across dozens of products worldwide. We address loneliness and isolation by transforming virtual intimacy into a new norm, redefining how people interact and connect. Our portfolio includes globally recognized brands like DateMyAge, Dating.com, EuroDate, Dil Mil, and Cupid Media, with a presence in over 150 countries.
We foster a collaborative environment for over 1000 IT professionals and digital nomads, operating remotely from numerous locations worldwide. SDG is proud to be a two-time "Great Place to Work" winner (USA & Japan, 2024--2025) and recognized as a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).
Role Overview
We are seeking a dynamic Head of Marketing (Mobile) to lead our mobile acquisition efforts and drive significant user and revenue growth.
Key Responsibilities
- Act as a strong leader in mobile acquisition, leveraging solid experience in mobile performance marketing.
- Develop and implement a comprehensive marketing strategy targeting 150--300% user and revenue growth.
- Foster cross-functional collaboration with data-driven, growth-focused teams (marketing, product, design, analytics, engineering) to enhance product features.
- Lead and mentor a diverse team of 5+ specialists, ensuring operational and creative excellence.
- Drive market share growth through global expansion and support stable development in core markets.
- Oversee marketing budgets for core and emerging markets, creating high-impact campaigns.
Qualifications
- Proven experience in a similar role with ownership of a monthly marketing budget of $1M+.
- Demonstrated success in mobile app promotion across Tier 1 markets.
- Strong knowledge of performance marketing channels (Google, Facebook, TikTok, CPA networks, etc.).
- Familiarity with leading global in-app partners and mobile advertising networks.
- A data-driven mindset with expertise in analyzing and optimizing acquisition performance using key metrics (LTV, CPA, EROI).
- Practical experience with analytics platforms (AppsFlyer, Firebase, App Annie, etc.).
- Experience managing marketing for multiple apps/products concurrently.
- Excellent written and verbal communication skills in Russian and English (B2+).
- Web2App experience is a plus.
What We Offer
- Fully Remote Opportunity
- 28 calendar days of vacation per year
- 7 wellness days per year for personal needs
- Bonuses up to $5000 for successful referrals
- 50% reimbursement for professional training and conferences
- Corporate discount for English lessons
- Health benefits: Up to $1000 gross annual reimbursement for health insurance or medical expenses.
- Workplace organization: Equipped workspace provided in offices/co-working spaces, or up to $1000 gross reimbursement every 3 years for home office setup or co-working costs.
- Internal gamified gratitude system for bonuses and rewards.
Join us and be part of a world-leading social discovery group!