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Sonela Beauty

Social Media Manager (Instagram & TikTok)

Job summary

United States
Social Media

Work model

Fully remote
Worldwide
2 days ago
Job description

Full-Time Remote Social Media Manager (Instagram & TikTok)

Join SONELA Beauty -- Help Build the Next Luxury Beauty Brand

SONELA Beauty is a fast-growing luxury beauty brand looking for an experienced, creative, and results-driven Full-Time Remote Social Media Manager to lead our Instagram and TikTok growth.

We're looking for someone who understands social media inside and out---someone who knows how to grow accounts organically, increase engagement, create viral momentum, and turn great content into a thriving community.

Key Responsibilities

  • Manage SONELA's Instagram and TikTok accounts daily.
  • Edit and optimize short-form videos using CapCut or similar editing software.
  • Publish content at optimal times for maximum reach and engagement.
  • Stay ahead of the latest Instagram and TikTok trends, sounds, features, and algorithm updates.
  • Write compelling captions and select effective hashtags.
  • Reply to comments and messages to build an engaged community.
  • Develop and execute strategies to increase followers, reach, engagement, and organic growth.
  • Monitor competitors and identify trending content opportunities.
  • Track performance using analytics and provide weekly reports with actionable recommendations.
  • Collaborate with our marketing team to plan and execute a consistent content calendar.
  • Continuously test new content formats and strategies to improve performance.

Qualifications

  • 4+ years of experience managing and growing Instagram and TikTok accounts.
  • Demonstrated success growing social media accounts organically.
  • Expert knowledge of Instagram and TikTok algorithms, trends, and best practices.
  • Strong video editing skills using CapCut, Canva, Adobe Premiere Pro, or similar software.
  • Excellent written English and communication skills.
  • Highly organized, self-motivated, and able to manage multiple projects independently.
  • Experience working with beauty, fashion, lifestyle, or consumer brands is highly preferred.

What We Offer

  • 100% Remote -- Work from anywhere
  • Full-time position
  • Competitive salary based on experience
  • Long-term career opportunity with a growing beauty brand
  • Supportive and collaborative team environment
  • Opportunity to make a direct impact on the growth of an emerging luxury beauty brand

How to Apply

Please send:

  • Your resume
  • Links to Instagram and TikTok accounts you have managed
  • Portfolio or examples of edited Reels and TikTok videos
  • Examples of social media accounts you have helped grow, including measurable results (followers, engagement, or reach)
  • Your salary expectations
  • Your availability to start

We're looking for someone who doesn't just post content---we're looking for someone who can grow a brand. If you're passionate about social media, love staying ahead of trends, and have a proven track record of growing Instagram and TikTok accounts, we'd love to hear from you.