Established in 2005, we are a specialty internet retailer that provides "best-in-class" premium products while offering best-in-class customer service. Our tremendous growth has created incredible opportunities within our team, and we are expanding our marketing department and looking for someone who is passionate, talented and eager to drive new customer acquisition through creative, measurable, and non-traditional marketing channels.
We're a fast-growing specialty e-commerce retailer looking for a hands-on Growth Marketing Specialist to help us grow!
Because our product category has limitations on traditional ad platforms like Meta and Google, this role is perfect for someone who knows how to build acquisition outside the standard paid media playbook through affiliates, sponsorships, deal platforms, community engagement, partnerships, referrals, SEO-driven outreach, and niche audience development.
This is a highly visible, performance-driven role for someone who can think strategically, execute independently, test quickly, and prove what is working through data.
Key Responsibilities
Performance Distribution & Deal Syndication
- Own the strategy, submission, and community management for high-velocity discount and deal networks like Slickdeals, Groupon, and related platforms to capture price-sensitive, high-intent buyers.
- Recruit, onboard, and manage lifestyle affiliates (golf, whiskey, men's lifestyle) and optimize our customer referral programs to turn existing buyers into acquisition loops.
Sponsorships & Paid Media Alternative
- Identify, negotiate, and secure media placements, host-read ads, and integrations across targeted YouTube channels, podcasts, and niche newsletters.
Community Partnerships & Organic Seeding
- Build an authentic, highly visible brand presence within dedicated consumer spaces (Reddit subreddits, Quora spaces, niche lifestyle forums), driving traffic through value-first discussions.
Experiential & Event Growth
- Plan, coordinate, and execute our physical footprint at major industry consumer shows, cigar shows, and lifestyle festivals to drive on-site sales, email capture, and brand awareness.
Required Skills & Experience
Growth & Acquisition Marketing
- Deep familiarity with navigating the unique cultures, posting guidelines, and moderation rules of platforms like Slickdeals, Reddit, and Quora.
Communication & Relationship Building
- Strong negotiation and business development skills to pitch and secure high-value creator sponsorships and B2B partnerships.
Qualifications
- Bachelor's degree required - preferably with a concentration in marketing, business development, or communications.
- 4 years of growth marketing and e-commerce acquisition experience.
- Experience in restricted e-commerce verticals (e.g., CBD, alcohol, tobacco, supplements) is a significant advantage.
Why This Role Is Interesting
This is not a standard "manage ads and report on clicks" marketing role. You'll be helping build alternative growth engines in a category where creativity, relationships, channel knowledge, and execution matter. You'll have room to test ideas, build partnerships, influence acquisition strategy, and directly impact revenue growth.
Benefits
- Medical, dental, and vision insurance
- Retirement benefits
- Paid holidays
- 10 PTO days per year
- Generous employee discount
Location Requirement
State of Florida residence (this role is remote, but candidates must currently live in Florida, as some travel to office is necessary).
Interested candidates are encouraged to apply with a resume and a brief note highlighting the acquisition channels they have personally managed or built.