Join our team. Dream big. And achieve more than you thought possible.
We're an innovative e-comm and healthcare brand building something big and straightforward: the best place for those over 45 to get real health care that helps them feel strong, healthy, and happy as they get older. Separately, we also buy and grow businesses that are leaders in their niches.
🧩 Who We Are & How We Operate
We're a hard-driving, fast-paced team of continuous improvers—a team, not a family—hiring and developing stars (leaders) in every role. We live by six core beliefs that drive massive success:
- Remarkable: Go the extra mile to create jaw-dropping experiences (JDCE) that turn first-timers into re-order loyalists.
- Adaptable: Lifelong learners who grow or die—learn fast, fail fast, grab ideas anywhere, simplify everything, and proactively fix/improve everything around you.
- Accountable: Own your outcomes like it's your company—be demanding yet supportive, 100% responsibility, share updates in Slack/Kustomer, own mistakes and fix them fast.
- Speed is King: Act now over perfection; good executed today beats perfect next week. Maniacal urgency, get sh*t done measurably.
- Don't Sugar Coat It: Tell the truth straight—tough talks help growth; uncomfortable conversations fuel progress.
- Humble: Think of the business first—admit gaps, share wins, own losses, pick what's right over who's right.
Role Description
Meta is our largest and most important paid channel. We're currently spending in the mid five figures per day, growing fast, and preparing to expand. Your job is to help us scale that spend profitably, without losing control of CAC, creative learnings, reporting discipline, or execution.
We're looking for a Senior Performance Marketer whose mission is to drive elite Meta performance. That means you live in Ads Manager, own CAC, and treat every dollar like it's your own.
What You'll Own
Meta performance end-to-end
- Operate the Meta ad accounts day-to-day across our core brand and new offers.
- Account structure, campaign builds, audience strategy, bidding, budget pacing, daily optimization.
- Structure, launch, and scale Meta campaigns with clear CAC and volume targets.
- Profit-aware scaling: push spend up while keeping ROAS / CAC in target bands.
- Build and execute structured testing roadmaps (hooks, angles, offers, LPs).
Creative strategy & execution
- Work hand-in-hand with our cofounder to translate platform signal into briefs, run rigorous testing frameworks, and scale winners systematically.
- Generate and test winning concepts for statics, UGC, and video.
- Write high-converting direct-response copy or tightly direct copywriters.
Cross-channel oversight (Google/YouTube agency)
- Review and challenge Google/YouTube agency performance weekly.
- Align channel-level and blended CAC, MER, and payback goals.
- Ensure creative and learnings from Meta inform YT/Google, and vice versa.
Daily optimization, reporting & resilience
- Run a weekly rhythm: plan → execute → review → re-plan.
- Conduct morning / mid-day / end-of-day checks when scaling (6-7 days/week).
- Maintain and harden our Business Manager / account structures to handle platform volatility and compliance challenges.
Requirements (need-to-have)
- Proven scale on Meta (hands-on): You've personally operated Meta accounts at 100k+/month spend for DTC ecom brands.
- 5+ years of Meta-specific depth: You know the platform's quirks, policy landmines, bidding behavior, and measurement nuances.
- DTC consumer scale-up background: You've grown brands, not maintained them.
- Structured operator behaviors: Forecasting, weekly reporting cadence, explicit decision rules, written planning.
- Creative fluency: You think in concepts, hooks, formats, and angles.
- Startup intensity: You measure yourself in outcomes, not hours. You'll work 50+ hours/week, async, in a high-ownership culture.
Compensation
Base + performance-based upside tied directly to CAC and profitable spend. Target range $120k–$300k+ total compensation, depending on experience and performance.