Copywriter & Content Strategist

About The Company

Homestead Studio is a dynamic and innovative company dedicated to helping brands thrive in the digital commerce space. With a focus on eCommerce, we provide tailored marketing solutions that drive customer engagement, retention, and acquisition. Our team comprises passionate professionals committed to excellence, creativity, and continuous learning. Homestead Studio values collaboration, innovation, and integrity, fostering an environment where every team member can contribute to meaningful projects that make a real impact for our clients. As part of our mission, we leverage cutting-edge AI systems and industry best practices to deliver high-quality, conversion-driven content that elevates our clients' brands and accelerates their growth.

About The Role

We are seeking a creative and experienced Copywriter and Content Strategist to join our retention team at Homestead Studio. This is a mid-level position designed for individuals who are passionate about crafting compelling copy and developing strategic content plans. In this role, you will be responsible for creating engaging email and SMS campaigns, automations, and supporting acquisition efforts through persuasive landing pages and ad copy. You will work closely with strategists, project managers, and designers to ensure brand consistency and messaging effectiveness throughout the creative process. The ideal candidate is a collaborative out-of-the-box thinker with a keen eye for detail, eager to learn, and motivated by the success of our clients and team.

Qualifications

• Preference for Bachelor's degree in Marketing, Communications, or related field
• Minimum of two years of experience in writing emails and ad copy for B2C or B2B brands
• Strong portfolio showcasing successful acquisition and retention campaigns, including ads, landing pages, emails, and SMS
• Familiarity with A/B testing methodologies and data analysis to optimize campaign performance
• Excellent communication, organizational, and time-management skills
• Problem-solving mindset with meticulous attention to detail and flawless execution
• Experience in eCommerce is required
• Proficiency in leveraging AI tools for copy production is a plus

Responsibilities

• Partner with account strategists and clients to develop monthly email marketing strategies for assigned accounts
• Write compelling campaigns, automated emails, and SMS messages tailored to client objectives
• Create persuasive landing page and ad copy to support client acquisition efforts
• Collaborate effectively with account managers, designers, and other team members to ensure cohesive messaging
• Utilize Homestead's AI systems to produce high-converting copy efficiently across various deliverables
• Maintain high standards of quality by reviewing all assets for grammar, spelling, punctuation, and brand compliance
• Stay organized with creative files and project documentation
• Research industry trends and incorporate innovative ideas to enhance campaign performance
• Participate regularly in client onboarding sessions and strategy meetings
• Keep all relevant copywriting and marketing certifications current

Benefits

• Fully remote work environment, offering flexibility and work-life balance
• Opportunity to work with a talented and collaborative team in a growth-oriented company
• Access to ongoing training and professional development resources
• Competitive compensation package
• Participation in innovative projects with industry-leading clients
• Flexible working hours aligned with your time zone (ET, CT, MT, PT)

Equal Opportunity

Homestead Studio is an affirmative action and equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. We provide access, equal opportunity, and reasonable accommodations for individuals with disabilities in employment, services, programs, and activities.