Marketing Manager II

About The Company

At Hudl, we build great teams. We hire the best of the best to ensure you're working with people you can constantly learn from. You're trusted to get your work done your way while testing the limits of what's possible and what's next. We work hard to provide a culture where everyone feels supported, and our employees feel it---their votes helped us become one of Newsweek's Top 100 Global Most Loved Workplaces.

We think of ourselves as the team behind the team, supporting the lifelong impact sports can have: the lessons in teamwork and dedication; the influence of inspiring coaches; and the opportunities to reach new heights. That's why we help teams from all over the world see their game differently. Our products make it easier for coaches and athletes at any level to capture video, analyze data, share highlights and more.

About The Role

We're hiring a Manager II, Marketing to oversee strategic communications and campaign output for the U.S. market. You will act as the strategic architect for our College & Professional Business Unit, focusing on driving renewal revenue and Hudl Pro Suite expansion.

As a Marketing Manager II, you'll be responsible for leading and coaching a team of marketing managers, ensuring high-quality output through strategic mentorship and goal setting. You will maintain strategic oversight to ensure brand consistency and articulate enterprise-grade value across all NCAA and NFL touchpoints, specifically for College & Professional products. Additionally, you will design and oversee the Account-Based Marketing (ABM) engine, providing the framework for engaging high-value accounts and protecting our critical U.S. revenue base.

Your role involves collaborating closely with U.S. Sales VPs and product heads at Lincoln HQ to synthesize data, recommend strategic trade-offs, and align marketing efforts with the company's overarching goals. You will evaluate marketing spend to maximize return on investment, focusing on high-priority accounts and operational efficiencies to enhance U.S. retention efforts. This position requires a strategic thinker with executive presence, analytical skills, and the ability to lead a team toward a unified vision.

The role requires a commitment to a hybrid work model, with three days in the office per week at our headquarters in Lincoln, Nebraska. Candidates must reside within commuting distance to be considered for this position.

Qualifications

• 5--8 years of marketing experience, including 1--2 years in a leadership role
• Strategic thinker with experience leading teams towards a common vision
• Executive presence with comfort interacting with Sales VPs and senior leadership
• Strong analytical skills to interpret market reports and revenue data
• Bachelor's degree in business, marketing, communications, or a related discipline
• Willingness to travel approximately 10% for national conferences

Responsibilities

• Lead and mentor a team of marketing managers to enhance overall performance and strategic output
• Ensure brand consistency and value articulation across all NCAA and NFL touchpoints for College & Professional products
• Design and oversee the Account-Based Marketing (ABM) engine to target high-value accounts effectively
• Collaborate with U.S. Sales VPs and product teams to align marketing strategies with business objectives
• Analyze market data and revenue reports to inform prioritization and strategic decisions
• Evaluate marketing spend to maximize ROI and operational efficiencies
• Develop strategic trade-offs and recommendations to senior leadership
• Support retention efforts through targeted campaigns and account engagement strategies

Benefits

• Flexible vacation time and company-wide holidays
• Remote work options and meeting-free days to promote work-life balance
• Autonomy in an open, honest culture that encourages innovation
• Lifelong learning resources and professional development opportunities
• Provision of necessary technology and hardware for both office and remote work
• Employee Assistance Program and employee resource groups to support mental and physical health
• Partnerships with fitness providers such as Peerfit
• Comprehensive medical insurance including vision, dental, fertility healthcare, and family benefits
• 401(K) plan with up to 4% company match

Equal Opportunity

Hudl is an equal‑opportunity employer. Through our actions, behaviors, and attitude, we create an environment where everyone, regardless of differences, feels they belong. We offer resources to ensure employees feel safe bringing their authentic selves to work, including employee resource groups and communities, and we track our efforts in annual inclusion reports.