SEO Specialist

About The Company

At Veracity, we strive to redefine the insurance industry by establishing ourselves as a different kind of insurance partner. Our independence from outside investors, venture capital, or corporate parent pressures allows us to focus solely on the needs of small business owners. We foster a culture of empowerment that emphasizes effort, results, and accountability. Transparency is at the core of our operations, fostering trust that fuels growth and sparks innovation. Our commitment to rigorous evaluation and relentless execution ensures our rapid evolution in a competitive landscape. By answering exclusively to the small business owners we serve, we remain dedicated to helping their businesses thrive through expert guidance and best-in-class insurance policies. As we continue to grow rapidly, we are excited to invite talented professionals to join our journey and contribute to our mission of transforming insurance solutions for small businesses.

About The Role

We are seeking a skilled SEO Specialist to support our organic growth initiatives across an assigned portfolio of brands and products. Reporting directly to the SEO Manager, you will collaborate closely with writers, editors, designers, product marketing managers, partnerships, social media teams, video creators, paid media specialists, and development partners. Your primary goal will be to enhance search visibility, attract qualified organic traffic, and support conversion objectives throughout the marketing funnel. This remote position is ideal for a versatile individual capable of seamlessly transitioning between keyword research, content planning, technical SEO, reporting, testing, and leveraging emerging AI-influenced search strategies. You will be responsible for owning your portfolio, transforming insights into actionable strategies, and driving meaningful organic growth that aligns with our business objectives.

Qualifications

• 3+ years of hands-on SEO experience with a proven track record of strategy development and execution
• Strong expertise in technical SEO, on-page SEO, keyword research, content strategy, and site audits
• Experience improving organic performance through targeted SEO campaigns; B2B experience is a plus
• Proficiency with WordPress and core SEO tools including GA4, Google Search Console, Ahrefs, Semrush, Moz, and Screaming Frog
• Knowledge of backlinks, link building, and digital PR best practices
• Understanding of how AI is transforming search and experience using AI to enhance SEO workflows and outcomes
• Strong project management, prioritization, and stakeholder communication skills
• GA4 certification or willingness to obtain certification shortly after onboarding
• Curiosity, accountability, and the ability to work independently with minimal oversight

Responsibilities

• Own and execute SEO strategies for an assigned portfolio of brands and products
• Conduct regular SEO, content, technical, and competitor audits, translating findings into prioritized action plans
• Develop and manage content calendars, optimization plans, refresh opportunities, and briefs for new and existing pages
• Collaborate cross-functionally to improve search rankings, increase traffic, engagement, and conversions
• Implement and support technical SEO enhancements, including metadata, crawlability, indexation, internal linking, schema markup, and site structure
• Maintain topic clusters, internal linking strategies, and on-page optimization across landing pages and blog content
• Utilize reporting and performance analysis to identify issues early, validate data accuracy, and recommend next steps
• Support testing initiatives, backlink opportunities, digital PR campaigns, and off-site visibility efforts
• Apply AI-assisted workflows to improve research, execution speed, and search visibility while maintaining quality and judgment
• Perform other duties as assigned or requested to support team objectives

Benefits

• Comprehensive health, dental, and vision insurance plans
• Generous paid time off including 4 weeks of PTO and 10 paid company holidays with 2 floating holidays
• 401K retirement plan with employer matching contributions
• Personal assistance programs supporting work-life balance and personal well-being
• Opportunities to engage in innovative projects that are reshaping the insurance landscape
• Collaborative environment with dedicated professionals focused on growth and development

Equal Opportunity

We are proud to be an equal‑opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other protected characteristic. If you require accommodation during the interview process, please let us know, and we will make the necessary arrangements to support your application.