Social Media Manager, Off-Hours

About The Company

Google is a global technology leader committed to organizing the world's information and making it universally accessible and useful. Renowned for innovation, Google develops products and services that enhance the way people connect, work, and live. With a focus on cutting-edge technology, user-centric design, and impactful solutions, Google continues to lead in the digital landscape. The company fosters a dynamic and inclusive environment that encourages creativity, collaboration, and continuous learning, aiming to solve complex problems and improve lives worldwide.

About The Role

The Brand Studio team at Google is seeking a talented Social Media Manager to lead and manage our social media initiatives. This role involves overseeing social media content creation, publishing, community engagement, and real-time social issues management. The ideal candidate will be responsible for ensuring the brand's voice is consistent across platforms, monitoring social conversations, and identifying opportunities for engagement and brand advocacy. This position is integral to shaping Google's reputation and building trust with diverse audiences. The role requires working Thursday through Monday, including weekends and evenings, to effectively monitor and respond to social media activity outside traditional hours. Based in Los Angeles, CA, or our Playa Vista campus, the role offers a hybrid work environment, blending remote and in-office work, with options across multiple locations including New York, Portland, and San Francisco.

Qualifications

• Bachelor's degree or equivalent practical experience.
• Minimum of 4 years of experience in consumer-facing marketing, with at least 3 years specializing in social media.
• Proven experience managing traditional social media channels and emerging platforms.
• Experience leading cross-functional or cross-team projects.
• Background in social issues management or real-time social engagement.
• Ability to work Thursday -- Monday, including weekends and evenings.
• Experience with social media content publishing, response, and reporting tools such as Sprinklr, YouTube Studio, and native platform tools.
• Strong analytical skills with experience in social listening analysis and report review/editing using third-party tools.
• Deep understanding of internet culture and social media norms.
• Excellent creative, organizational, and program management skills.

Responsibilities

• Manage and oversee social media processes outside regular business hours, ensuring continuous brand presence and engagement.
• Drive social listening efforts to monitor brand reputation, identify issues, and uncover opportunities for engagement, collaborating with social listening analysts.
• Publish social media content, perform quality assurance checks, and optimize content performance based on audience reactions and engagement metrics.
• Lead community engagement initiatives by managing content approvals, scheduling posts, and reviewing deliverables from agency partners and contractors.
• Stay informed on the latest social media trends, insights, and market analyses, providing regular updates and strategic recommendations.
• Coordinate with cross-functional teams to ensure alignment on social media campaigns and initiatives.
• Respond to social conversations in a timely manner, fostering positive community interactions and managing potential issues proactively.

Benefits

• Competitive salary range with performance-based bonuses and equity options.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and holiday leave.
• Opportunities for professional development and continuous learning.
• Flexible hybrid work environment supporting remote and in-office work.
• Access to employee wellness programs and resources.
• Inclusive and diverse workplace committed to equal opportunity employment.

Equal Opportunity

Google is proud to be an equal-opportunity workplace and an affirmative action employer. We are committed to providing equal employment opportunities regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected class. We consider qualified applicants regardless of criminal histories, in accordance with applicable laws. If you require accommodations during the application process due to a disability or any other need, please contact us by completing our Accommodations for Applicants form. We value diversity and are dedicated to creating an inclusive environment for all employees.