CRM & Retention Marketing Manager ( Lifecycle Marketing Manager )

Position Summary

As the CRM Manager, you will play a key role in building and managing the overall CRM strategy for the Todd Snyder brand. This includes the implementation of leading technologies and processes for email, SMS, loyalty, catalog, and other marketing initiatives. You will bridge the gap between high-level brand storytelling and granular data execution to maximize Customer Lifetime Value (LTV) and ensure retention channels contribute to brand profitability.

Responsibilities

• Collaborate cross-functionally with Performance Marketing, Technology, Merchandising, and Creative teams to identify opportunities to optimize audience segmentation and campaigns through iterative testing.
• Leverage internal and external subscriber data/insights along with campaign results to develop customer-centric marketing strategies that will unlock greater channel productivity and customer engagement/LTV.
• Define, analyze, monitor, and drive success at the program, campaign, cohort, and segment levels. Track effectiveness and clearly articulate optimizations.
• Drive end-to-end process efficiency across cross-functional marketing efforts, including briefing, planning, execution, and hindsight.
• Partner with Brand Marketing teams to define seasonal strategies and tactics.
• Mine customer data, segment audiences, and extract customer contact lists for targeted communications across direct mail, email, and mobile marketing channels.
• Manage relationships with external vendors that support various aspects of the database marketing and direct marketing processes.
• Review performance reports and campaign hindsight, incorporating experiences and recommendations into future CRM campaigns.
• Identify, prioritize, and implement new capabilities such as lifecycle marketing, trigger-based campaigns, and personalized recommendations.
• Track competitive programs and marketplace trends, and stay abreast of CRM best practices.

Qualifications

• CRM experience in a B2C / DTC / D2C (direct-to-consumer) retail environment, with a focus on email/SMS marketing campaign planning rather than solely the technical deployment of emails/SMS.
• Knowledge of Direct Marketing best practices, and the design and operations of large customer databases.
• High degree of proficiency in MS Office Suite and Gsuite.
• Strong working experience with Klaviyo (or similar ESP), Attentive, Figma, Monday.com, Shopify, GA4, and Looker is preferred.

Location

American Eagle New York Design Office @ 63 Madison Avenue, New York, NY 10016 - hybrid work schedule (3 days in the office: Mon, Tue, Thu).

How to Apply

For immediate consideration, please connect with me on LinkedIn at https://www.linkedin.com/in/dpotapenko and then email your resume, work authorization status, current location, availability, and compensation expectations directly to [email protected]. Make sure to include the exact job title and job location in your email message.

System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

Ref: #404-IT Pittsburgh #M1 #LI-DP1