Tapcart is the leading mobile app platform for the world's fastest-growing Shopify brands. We help marketers and eCommerce teams strengthen their brands and create differentiated customer experiences through a direct mobile channel.
Our platform powers mobile shopping for over 50 million consumers and processes more than $8 billion in revenue annually. Brands like Béis, Aviator Nation, and Ruggable trust Tapcart to turn mobile traffic into high-retention, high-growth relationships --- with mobile apps launched in hours, not months.
THE ROLE
We're looking for a Director of Marketing (or Director of Demand Gen, depending on your background) to join our growing team at a pivotal moment in Tapcart's growth. This is a senior role that requires someone who can think at a strategic level and execute at a rapid pace.
You'll be a key partner to the Head of Marketing, owning our demand generation engine while also contributing to broader marketing strategy, GTM planning, and team leadership. This is a classic startup marketing role with a director-level scope: you'll shape how we grow, manage real budget, influence how the team operates, and get your hands dirty doing the work.
The ideal candidate has a strong demand gen and B2B SaaS background, a genuine command of AI-powered marketing systems, and the strategic instincts to evolve our positioning and GTM approach as the business scales.
How You Will Make An Impact
- Own and scale our demand generation engine: You'll take full ownership of multi-channel pipeline generation --- paid media, email, events, content, partner channels, SEO/AEO --- with accountability for qualified pipeline and ROI.
- Bring strategic marketing leadership to the team: You'll help define Tapcart's marketing strategy at the category level --- refining our ICP targeting, messaging, campaign architecture, and go-to-market approach.
- Build and optimize GTM systems: You'll architect and maintain the systems that power our go-to-market motion: HubSpot infrastructure, lead scoring, attribution models, nurture workflows, and signal-to-sequence programs.
- Use AI to 10x our output: You'll be at the forefront of AI-driven marketing, deploying tools and automations that multiply the team's output.
- Cross-functional collaboration and leadership: You'll drive alignment with Sales, Rev Ops, Product, and CS and contribute to how we structure and prioritize as the teams grow.
- Connect brand to pipeline: You'll ensure Tapcart's campaigns and content aren't just producing impressions, they're producing pipeline.
What Skills You'll Need
- Proven demand generation leadership: You've owned multi-channel demand programs in a B2B SaaS environment and have a track record of building qualified pipeline.
- Strategic marketing instincts: You can zoom out and develop a positioning framework or GTM strategy, then zoom in and execute a campaign.
- AI-powered operational leverage: You use AI tools to build systems and workflows --- automating research, enrichment, content production, and reporting.
- Deep marketing tech fluency: You have strong working knowledge of HubSpot (or a comparable MAP) and can build workflows, lifecycle programs, and reporting dashboards from scratch.
- Strong analytical instincts: You're fluent in funnel metrics, pipeline reporting, and performance analysis.
- Leadership and cross-functional credibility: You've influenced without full authority --- working across Sales, Rev Ops, Product, and Leadership to align on goals.
- Startup operating mode: You're energized by fast-moving environments where priorities shift, budgets are tight, and results are what matter.
Bonus If You Have
- Experience in the Shopify or DTC e-commerce ecosystem
- Hands-on experience with Apollo, Zapier, Clay, or similar GTM tooling
- Background spanning both brand and performance marketing
- Familiarity with programmatic SEO or content-led growth strategies
- Prior experience hiring or managing marketing team members
This position is not eligible for visa transfer or sponsorship. This position is remote eligible in the following states: AL, AZ, CA, CO, FL, GA, IL, MA, ME, MI, NV, NJ, NY, NC, OH, OR, PA, TN, TX, UT, VA, WA.
COMPENSATION DETAILS
This role includes a base salary, bonus, and equity as part of the total compensation package:
- Base salary range: $170,000-$180,000
- Bonus: Up to 25% of base salary
- Equity: Competitive equity package
Tapcart Perks And Benefits
💰 Financial Wellness
- 401(k) plan and equity grants for all full-time employees
- Competitive compensation with room to grow
🏥 Health & Wellbeing
- Affordable, high-quality medical, dental, and vision coverage
- Mental health support via Headspace and Talkspace
🛋 Flexibility & Time Off
- Flexible PTO policy
- 11 paid company holidays
- Work remotely
🛒 Work-Life Balance with a Tapcart Twist
- One-time home office setup stipend
- Recurring merchant shopping stipend
WHY JOIN TAPCART?
We're a Santa Monica-based tech company with the energy of a startup and the momentum of a market leader. At Tapcart, we believe building great products starts with building an environment where passionate people can thrive. Since our $50M Series B in 2021, we've continued scaling our platform and our community of merchants. Backed by world-class investors and trusted by leading eCommerce brands, we're on a mission to redefine mobile shopping.