About Tardus
Tardus Wealth Strategies is a mission-driven wealth coaching firm focused on creating a Wealth Revolution through education, coaching, and innovative cash-flow strategies. We are headquartered in Honolulu, Hawaiʻi and scaling into a national franchise network.
We operate with clear systems, defined metrics, and a high standard of accountability. Our team is built for individuals who take ownership, execute independently, and measure success by outcomes — not activity.
Role Summary
The Marketing Manager is responsible for paid media and digital growth systems that generate qualified leads for Tardus.
This is a performance-based role — not a general marketing position.
You are primarily responsible for building, testing, and scaling paid campaigns that produce consistent, cost-efficient lead flow. Success is measured by outcomes you directly control: lead volume, lead quality, and campaign performance within budget.
This role operates independently within defined systems and requires strong judgment, data fluency, and disciplined execution.
Outcomes & Success Measures
- Consistent flow of qualified leads
- Improving cost per lead across campaigns
- Documented and repeatable testing insights
- Reliable attribution and performance visibility
- Clean handoff of leads to Sales without breakdowns in routing or quality
Responsibilities
Paid Media & Campaign Ownership
- Responsible for paid acquisition across social media channels
- Design, test, and scale ads and related campaigns
- Continuously optimize audiences, creative, and funnel performance
- Maintain clear campaign structure, tracking, and reporting
Marketing Channel Performance & Conversion
- Optimize landing page and website performance and conversion optimization
- Identify and drive improvements in funnel conversion rates
- Collaborate with the IT department for implementation
- Ensure lead capture, routing, and tracking function reliably
- Design marketing to generate qualified leads for the annual conference
AI-Driven Content Direction
- Produce, direct and refine AI-generated marketing content by AI avatars
- Review and edit content for paid campaigns and marketing channels (e.g., LinkedIn, Meta, TikTok, YouTube, blog)
- Ensure messaging consistency and compliance across campaigns and funnels
- Align content with performance data and campaign objectives
Nurture & Growth System Support
- Create, monitor, review and edit lead magnet nurture sequence performance
- Monitor lead routing tools for consistency and accuracy
- Collaborate with the Affiliate/Vendor Manager to produce affiliate campaign assets
- Create, monitor and improve client referral campaigns and initiatives
Required Qualifications
- Proven experience managing paid digital advertising campaigns
- Strong understanding of funnels, attribution, and performance metrics
- Ability to translate data into clear optimization decisions
- Comfortable leveraging AI tools for design, scripts and marketing campaigns
- Highly organized, self-directed, and consistent in execution
- Able to operate independently while collaborating cross-functionally
- Experience using Hubspot, Google Analytics, Salesforce and similar technology tools is preferred
Work Setup
- Remote
- Full-time preferred (strong part-time considered if capacity supports ownership)
- Requires overlap for team collaboration
Fit Disclaimer
This role is built for marketing professionals who want full ownership of outcomes.
It is not a fit for candidates who:
- Prefer broad, undefined marketing responsibilities
- Need constant direction or approval to execute
- Avoid metrics, performance pressure, or accountability
Tardus operates at a high standard. Expectations are clear, performance is visible, and results matter.
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