Marketing Specialist

The Marketing Specialist position is responsible for supporting the creation, execution, and tracking of marketing programs, initiatives, and tactics to engage key audiences and drive measurable business outcomes. This position plays a critical role in developing and executing targeted communications, digital campaigns, and enablement strategies that influence participant behaviors—such as enrollment, contribution increases, and ongoing engagement with retirement and financial wellness programs. The Marketing Specialist collaborates closely with cross-functional teams to deliver data-driven, participant-centric marketing initiatives that support business growth, client retention, relationship management, and brand development.

Must Have

• Background in financial services or retirement industry
• Experience managing marketing campaigns
• Experience in Adobe Workfront

Responsibilities

• Assist in marketing planning and develop needed marketing initiatives to drive departmental, line of business, and corporate goals, with a focus on driving retirement plan participation, engagement, and revenue growth.
• Develop and help design targeted, behavior-driven communications and marketing campaigns (including email journeys, digital experiences, and content strategies) aimed at increasing employee/participant engagement and influencing key actions such as enrollment, contribution rate increases, and utilization of financial wellness tools.
• Support the execution and optimization of multi-channel campaigns—including email, web, social, and digital tools—to enhance participant experience and deepen engagement with retirement solutions.
• Evaluate and analyze marketing performance across channels (e.g., email engagement, campaign conversions, participation metrics) and provide insights and recommendations to improve effectiveness and ROI.
• Support and reinforce company brand standards in all internal and external communications and materials, ensuring consistency and clarity across participant-facing touchpoints.
• Serve on cross-functional teams (e.g., product, sales, service, compliance) to support integrated marketing strategies and participant engagement initiatives.
• Responsible for protecting, securing, and proper handling of all confidential data held by Ascensus to ensure against unauthorized access, improper transmission, and/or unapproved disclosure of information.

Additional Details

• Manage and coordinate multi-channel campaigns, with a primary focus on email marketing via Salesforce Marketing Cloud.
• Ensure accuracy, timing, and consistency across multiple campaigns, brands, and partner variations.
• Collaborate closely with cross-functional teams including product, content, design, and digital teams.
• Support development and optimization of participant engagement initiatives, including digital communications and emerging channels (e.g., SMS/text).
• Monitor and analyze campaign performance, ensuring data accuracy and actionable insights are shared to improve engagement and ROI.
• Partner with product teams to align marketing campaigns with feature releases and participant experience improvements.
• Coordinate project workflows using Workfront (Adobe) and partner with intake/project management.
• Participate in weekly and monthly stakeholder meetings to track progress, manage priorities, and ensure alignment.
• Effectively prioritize competing initiatives, with a focus on revenue-driving and high-impact campaigns.

Top Skills

• 3+ years of experience in marketing, lifecycle marketing, or digital marketing.
• Experience executing email marketing campaigns, preferably in Salesforce Marketing Cloud.
• Strong organizational skills with the ability to manage multiple concurrent campaigns and deadlines.
• Ability to work independently and proactively in a fast-paced environment.
• Analytical mindset with experience interpreting campaign performance data and metrics.
• Strong cross-functional collaboration skills.

Nice to Have

• Exposure to lifecycle marketing strategies and customer/participant engagement campaigns.
• Experience with marketing analytics, segmentation, or SQL/querying.
• Familiarity with Workfront or similar project management tools.

Job Type & Location

• Type: Contract
• Location: Philadelphia, PA (Fully Remote)

Pay and Benefits

The pay range for this position is $20.00 - $40.00/hr. If eligible, benefits may include:

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan
• Life Insurance
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

Application Deadline

This position is anticipated to close on Jun 18, 2026.

About TEKsystems

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia.

TEKsystems is an equal opportunity employer. We may use Artificial Intelligence (AI) to support parts of our hiring process. By applying, you acknowledge and agree that your application may be reviewed using AI tools.