Organic Social Media Specialist

Summary Of The Role

Establish content strategy based on customer personas and journeys. This position is responsible for the strategic monitoring, analysis, and reporting of social media conversations to generate actionable insights that inform organic social media strategy, content development, brand reputation management, and competitive intelligence. The ideal candidate is a data-driven storyteller who is an expert in turning qualitative social chatter into quantitative business intelligence, with a particular emphasis on nuanced platforms like Reddit.

About The Role

• Develop and manage a comprehensive social listening program using tools like Talkwalker and HootSuite.
• Monitor and analyze conversations on key social platforms (with a strong focus on Reddit) to identify trends, sentiment, and emerging narratives related to Thomson Reuters, our competitors, and the industry.
• Translate raw data into actionable insights, preparing regular intelligence reports and ad-hoc analyses for marketing leadership, content teams, and other business units.
• Collaborate with the organic social media team to apply insights to Audience and Engagement Optimization (AEO), shaping content that resonates with target audiences and platform algorithms.
• Serve as the subject matter expert on social listening tools and methodologies, providing training and support to the broader team.
• Identify and escalate potential reputational risks or crisis situations discovered through social listening.
• Track and measure the impact of social listening initiatives on key business objectives.

About You

• Education: Bachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field is required.
• 3-5 years of experience in a social media or digital marketing role, with at least 2 years focused specifically on social listening, analytics, or insights.
• Demonstrated expertise in analyzing data from platforms like Reddit, X (formerly Twitter), and LinkedIn.
• Proven ability to synthesize complex information into clear, concise, and actionable reports for an executive audience.
• High proficiency and proved track record in utilizing AI and AI tools.
• Required: Deep understanding of social listening methodologies, sentiment analysis, and trend identification.
• Preferred: Hands-on experience with enterprise-level social listening platforms (e.g., Talkwalker, Brandwatch, Sprinklr).
• Preferred: Proficiency with social media management platforms (e.g., HootSuite, Sprout Social).
• Excellent written and verbal communication skills.
• Strong analytical and critical thinking abilities.

What's in it For You?

• Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role).
• Flexibility & Work-Life Balance: Flex My Way policies help manage personal and professional responsibilities, including work from anywhere for up to 8 weeks per year.
• Career Development and Growth: Continuous learning and skills-first approach to help you grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: Comprehensive plans including flexible vacation, mental health days, retirement savings, tuition reimbursement, and wellbeing resources.
• Culture: Award-winning reputation for inclusion, belonging, and flexibility.
• Social Impact: Two paid volunteer days annually and opportunities for pro-bono projects.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media.

Note: This position is open due to an existing vacancy to support our evolving business needs.

Thomson Reuters is an Equal Employment Opportunity Employer.