About The Role
The Senior Marketer, Global Print Marketing is responsible for developing and executing integrated, multi-channel marketing campaigns that drive print e-store revenue growth. This role operates within a collaborative campaign planning team supporting multiple global markets and requires both strategic thinking and strong execution. The position owns the full campaign lifecycle, from planning and prioritization through execution and performance reporting, while partnering cross-functionally to ensure consistent and high-quality delivery.
Key Details
- Function: Global Print Marketing
- Team: Campaign Planning
- Level: Senior Individual Contributor (TR5)
- Location: Hybrid (US-based)
- Markets Supported: US Legal, US Tax
Key Responsibilities
- Develop and execute annual and quarterly marketing plans aligned to revenue goals.
- Own campaign lifecycle including planning, execution, optimization, and reporting.
- Manage and execute email campaigns, including segmentation, scheduling, and A/B testing.
- Coordinate with paid media teams for search, display, and social campaign activation.
- Collaborate with creative teams to develop campaign assets and briefs.
- Monitor campaign performance and generate monthly reporting with actionable insights.
- Ensure strong alignment between marketing campaigns and e-commerce experience.
- Identify best-in-class e-commerce functionality and recommend corresponding website updates.
- Identify opportunities to improve processes, campaign effectiveness, and customer experience.
- Partner cross-functionally across marketing, product, analytics, and creative teams.
- Leverage AI tools to enhance campaign execution, reporting, and ideation.
About You
- 5+ years of experience in B2B marketing campaign planning and execution.
- Experience managing multi-channel campaigns including email and paid media.
- Strong understanding of digital marketing funnels and e-commerce journeys.
- Experience with marketing automation platforms (e.g., Eloqua).
- Strong copywriting and communication skills.
- Ability to analyze data and translate insights into actionable recommendations.
- Experience working in cross-functional and matrixed organizations.
- Familiarity with AI tools such as ChatGPT or similar platforms.
- Bachelor's degree in Marketing, Business, or related field.
Tools & Systems
- Marketing Automation Platforms (e.g., Eloqua)
- Project Management Tools (e.g., Workfront)
- Web Analytics Tools (e.g., Adobe Analytics)
- Digital Asset Management Systems
- Paid Media Platforms
- Microsoft Excel, Teams, and SharePoint
- AI Tools (e.g., ChatGPT, Claude, Gemini)
What's in it For You?
- Hybrid Work Model: Flexible hybrid working environment (2-3 days a week in the office).
- Flexibility & Work-Life Balance: Policies to manage personal and professional responsibilities, including work from anywhere for up to 8 weeks per year.
- Career Development: Continuous learning and skill development through Grow My Way programming.
- Industry Competitive Benefits: Comprehensive health, dental, vision, 401k with match, flexible vacation, mental health days, and more.
- Social Impact: Opportunities for volunteering and ESG initiatives.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media.
Thomson Reuters is an Equal Employment Opportunity Employer.