Senior Category & Business Analytics Analyst

About Thriving Brands

Thriving Brands is a fast-growing consumer packaged goods (CPG) company focused on acquiring, revitalizing, andgrowing iconic consumer brands. We combine entrepreneurial agility with deep CPG expertise to unlock growth opportunities through insights, analytics, and executional excellence.

Our portfolio includes trusted brands such as Right Guard and Dry Idea, with plans to continue expanding through strategic acquisitions. As we grow, we are seeking a highly analytical, commercially minded Senior Analyst, Category & Business Analytics to help drive business performance and influence key decisions across the organization.

About the Role

The Senior Analyst, Category & Business Analytics will play a critical role in transforming data into actionable business insights that drive sales growth, retailer performance, category leadership, and strategic decision-making.

This individual will serve as a trusted business partner to category management, sales, marketing, finance, and executive leadership. The ideal candidate combines strong analytical capabilities with commercial curiosity and the ability to translate complex data into compelling business stories and recommendations.

Success in this role requires strong experience in CPG analytics, syndicated data, retailer data platforms, and category management principles, along with the ability to proactively identify opportunities and influence business decisions.

This is a unique opportunity to join a lean, high-performing team where your work will directly impact company strategy. You will collaborate closely with the Senior Category Manager, leadership team, and cross-functional partners while gaining exposure that is difficult to achieve within larger CPG organizations. This position will report to our Senior Category Manager.

Key Responsibilities

Category Management & Retail Analytics

• Analyze category, retailer, brand, and competitive performance to identify growth opportunities, emerging trends, and business risks.
• Develop actionable recommendations related to assortment, pricing, promotion, distribution, shelving, and merchandising to drive category growth and retailer performance.
• Support customer business reviews, line reviews, and retailer meetings through data-driven insights and compelling category stories.
• Monitor performance across key retail partners, including Walmart, Kroger, and other strategic accounts.
• Conduct market and competitive analyses to identify whitespace opportunities and support business growth initiatives.

Commercial Analytics & Business Performance

• Deliver weekly, monthly, quarterly, and ad hoc sales and point-of-sale (POS) reporting to monitor business performance and identify actionable opportunities.
• Perform financial and business analyses, including promotional effectiveness, return on investment (ROI), and revenue growth opportunities.
• Analyze retailer forecasts, inventory levels, and in-stock performance to identify risks and improve execution.
• Partner with Category Management, Sales, Marketing, and Finance teams to provide data-driven recommendations that support strategic decision-making.
• Support annual planning, customer strategy development, and business performance reviews through robust analytics and insights.

Insights, Storytelling & Strategic Recommendations

• Translate large and complex datasets into clear, concise, and actionable business insights.
• Build executive-ready presentations and recommendations that influence decisions and drive business results.
• Create compelling retailer, shopper, and category narratives that support customer growth strategies and sales initiatives.
• Serve as a trusted thought partner to commercial teams by identifying opportunities and providing data-backed recommendations.
• Develop Monthly Business Review (MBR) presentations and executive-level reporting materials for leadership and customer discussions.

Business Intelligence, Reporting & Process Excellence

• Develop, maintain, and enhance dashboards, scorecards, automated reporting tools, and business intelligence solutions using Power BI, Excel Power Query, and other analytics platforms.
• Track and communicate key performance indicators (KPIs) across brands, categories, customers, and channels.
• Improve reporting efficiency, data accuracy, and organizational visibility through automation and process optimization.
• Establish and maintain best practices for data management, reporting governance, and analytical processes.
• Maintain and update key business trackers, reporting tools, and performance dashboards to ensure data integrity and consistency.
• Lead the development, documentation, and execution of scalable analytical and reporting processes that support company growth.

Sales Operations & Business Support

• Manage and oversee new item setup documentation and retailer onboarding requirements to support successful product launches.
• Support cross-functional teams with reporting, analytics, retailer requests, and special projects as needed.
• Contribute to a collaborative, entrepreneurial environment where team members actively support business priorities and growth initiatives.

Experience and Skills Required:

• 5+ years of experience in CPG business analytics
• Experience and knowledge of IRI, Scintilla, Numerator
• Proficiency in Excel, PowerPoint, and data analysis tools (e.g., Power BI)
• Strong analytical skills with the ability to interpret complex data sets and draw actionable conclusions; weave into compelling selling stories
• Experience leveraging AI-enabled analytics tools (e.g., ChatGPT, Copilot, Claude features) to improve reporting efficiency and insight generation is a plus.
• Excellent communication and presentation skills with the ability to effectively interact with cross-functional teams and external partners.
• Detail-oriented with a strong commitment to accuracy and quality.
• Ability to thrive in a fast-paced environment and manage multiple priorities effectively.
• Minimum Bachelor's degree, MBA preferred
• Willing to travel to headquarters and retailer meetings (<5% of time)
• Position is fully remote, Work-from-home, but candidate needs to be willing to work US Central or Eastern time zones to best interact with the team