VP of Marketing

Time Doctor | Remote --- North America | Reports to the CEO

Time Doctor is hiring a VP of Marketing to own the pipeline and revenue funnels that fuel growth across a hybrid product-led and sales-led business: a profitable, global SaaS company with an established customer base (10k customers), two working revenue motions (PLG Sales-Led), a next-generation AI product headed to market --- and a mandate to build marketing as an AI-first function from the ground up. You'll report to the CEO, work closely with the CRO and growth team, and lead a lean team built for speed and leverage, not headcount.

Who we are

Time Doctor is a workforce analytics platform that provides distributed teams the visibility they need to improve trust and performance. We serve remote, hybrid, and outsourced/shared services organizations worldwide, especially in BPO, healthcare, and tech services. We're bootstrapped, profitable, and fully remote, with about 125 people across 30 countries. We've built a durable business on customer revenue, not venture capital. Now we're scaling it.

The role

You'll lead all of marketing --- demand generation, content, brand, product, customer and partner marketing --- as one integrated function with one job: both revenue funnels full, always. Two things make this seat different from most VP Marketing roles:

The motion. Time Doctor runs a true hybrid model: a self-serve funnel where users sign up, try, and buy on their own, and a sales-led funnel where marketing feeds and accelerates the sales team. You'll own both funnels and the handoffs between them, informed by real product usage and GTM data --- across multiple major markets globally.

The operating model. This is a building role. You'll design an AI-first marketing organization --- building and orchestrating agents yourself, embedding them in daily operations, and scaling a lean team that does the same. You'll operate as a player/coach: setting strategy with the CEO and CRO, then executing alongside your team.

Who you are

• You wake up thinking about pipeline --- new ways to solve hard marketing problems that drive revenue.
• Entrepreneurial and growth-obsessed: you're here to build a business, not run a department.
• You see revenue leaders as partners, not internal customers --- working toward a shared company goal is what excites you.
• You move fast and take smart chances: experiment, learn, and fail fast --- you'd rather try and miss than sit still.
• Today's marketing landscape energizes you, it doesn't scare you. You "nerd out" on the newest tools, tech, and best practices --- and you're first to try them.
• You hold yourself to a simple standard: sales is fed and the funnel is full. Always.
• You've been coached, you seek out coaches, and you look for every edge you can get.
• You're competitive, hungry, and motivated by the work you do --- you wake up excited to build every day.

What you'll own

• The number. You own filling both revenue funnels --- New Business & Expansion pipeline for the sales team, and high-quality PQLs (engaged, ICP-fit trials) for the self-serve funnel, with direct accountability for cost of acquisition.
• Two funnels, one strategy. One integrated go-to-market across two motions. You decide how budget, channels, and messaging split between self-serve and sales-led to fill both funnels with quality revenue. Growth converts PQLs into activations; the CRO owns revenue. Your job: neither funnel is ever the reason we miss.
• Global positioning. How Time Doctor is positioned and differentiated across multiple major markets and ICP segments, in a competitive, trust-sensitive category.
• Brand and content. A content engine that drives organic growth, SEO/GEO and feeds every other marketing function.
• Product marketing. Positioning, launches, and sales enablement --- including bringing our next-generation product to market in partnership with Product.
• Customer marketing. Expansion campaigns, lifecycle programs, advocacy, and customer stories that drive Net Revenue Retention.
• Partner marketing. Co-marketing programs, partner enablement, and campaigns that turn our partner ecosystem into a revenue source --- integrations, resellers, and affiliates feeding both funnels.
• The AI-first operating model. Agents and automation embedded in daily marketing operations --- demand gen, conversion, content, campaign ops, personalization, analysis, reporting --- so a lean team outproduces a big one. You'll set the standard for how the whole company applies AI.
• The team. Hire, develop, and lead a lean team (currently ~4) across multiple time zones, and grow their AI fluency so they can build/scale their own agentic teams.
• The budget. Ownership of spend across channels, funnels, and markets, plus the contractors, freelancers, and martech stack that extend the team. Outside resources are leverage, not a crutch: every dollar you spend comes from a customer.

This role is NOT for you if...

• Your first instinct is to hire agencies and add headcount. We run lean by design --- leverage comes from focus, systems, and AI --- not staff.
• "AI experience" on your resume means your team uses ChatGPT sometimes. We need someone who has personally built and orchestrated agent workflows that ship real work and deliver real outcomes.
• You've only ever marketed to one motion. If you've done pure PLG or pure enterprise sales-led --- but never both at once --- this will be a hard job.
• You've only ever marketed to one market or region. We sell globally, across multiple major markets and segments.
• You optimize for vanity metrics and impressions. We optimize for pipeline, revenue, and cost of acquisition.
• You want to set strategy and delegate from a distance. This is a hands-on, in-the-work leadership role.