The mission of the University of St. Augustine for Health Sciences is the development of professional health care practitioners through innovation, individualized, and quality classroom, clinical, and distance education.
General Summary
The primary role of the Executive Director, Program Strategy is to proactively and collaboratively lead across the organization in order to support new and existing degree programs in meeting both the business and customers' needs.
The Executive Director will play a key leadership role in managing P&Ls, achieving new enrollment, driving revenue and profitability goals for existing products, launching new products/initiatives, developing business cases, managing stakeholder relationships, coordinating key stakeholders, analyzing the pros and cons of business decisions, developing program and marketing strategy, summarizing the value proposition to key stakeholders and establishing metrics for success. The Executive Director will report to the Vice Chancellor and will serve as business partner to Academic Affairs.
This is a campus-based position. This position follows a hybrid work schedule requiring a minimum of 3 days on campus.
Essential Duties And Responsibilities
- Product Quality and Profitability: In partnership with Academic leadership, collaborate with Academic Affairs, Accreditation, Student Services, Legal and Regulatory, etc to drive product / program quality and overall student experience. Responsible for overall program profitability and management of the program P&L in partnership with academic leadership.
- Consumer Insight: Identify, recommend, and develop plans for potential market opportunities by understanding the consumer through intensive market research and segmentation activities leveraging focus groups, surveys, and direct customer interviews.
- Competitive Positioning: Identify and implement new initiatives that enhance competitive positioning and foster strong financial results.
- Industry Insight: Foster in-depth understanding of the higher education and health care industries in order to provide informed recommendations to executive leadership on strategic direction, profitability, and ROI for new and existing programs. Become active in industry associations and events to understand market trends, establish a strong network, and identify potential partnership opportunities.
- Marketing & Enrollment Strategy: Collaborate closely with Enrollment and Marketing to drive inquiries, conversions, and enrollments, and with Finance to report, track and manage program-level financial performance; actively utilize data from these sources to determine strategic approaches.
- Operational Effectiveness: Manage and improve program specific operations by identifying and coordinating the launch of new technology, campuses spaces, and student services.
- Internal Coordination: Cultivate effective business relationships with executive leadership, functional management, customers and peers to achieve excellence in the student experience.
Other Duties And Responsibilities
May perform other duties and responsibilities that management may deem necessary from time to time.
Position In Organization
- Reports to: Vice Chancellor
- Positions Supervised: As needed
Technical, Managerial & People Skills Required
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Education And/or Experience
- Bachelor's degree required, Masters preferred, with a minimum of 10 years of progressively responsible experience in product management positions with consumer products, publishing, healthcare or higher education companies.
- 5+ years of experience managing remote employees.
- Demonstrated ability to grow businesses with strong creative ideas and practical implementation planning.
- Prior P&L experience with strategic planning and marketing experience preferred.
- Prior experience with leading teams and influencing stakeholders in diverse remote locations.
- Excellent written and verbal communication skills, including ability to develop and deliver presentations to senior leadership.
- Demonstrated research and analytical skills, as well as the ability to formulate strategic recommendations from disparate data and information sources.
- Advanced knowledge of product and project management principles, practices, methods, and terminology:
- Financial and business analysis and data mining
- Planning, organizing, and project management
- Budget development and management
- Management of multiple, competing priorities
- Advanced critical thinking, analysis, and synthesis skills.
- Proficient with Microsoft Office Suite with particular aptitude in Excel and PowerPoint.
- Must thrive under pressure and in a fast-paced, constantly changing environment with tight deadlines and multiple priorities.
- Experience working with diverse functional and business units in large, matrixed project teams.
Travel
Travel 20-25% of the time with the ability to transport laptop computer during travel.
Business Competencies
- Committed to Mission and Core Values: Demonstrates a commitment to the institution's mission and values.
- Dedicated to Students First: Committed to having students at the center and building an inspiring student experience.
- Accountable: Takes personal responsibility for own goals and outcomes to drive results and ensure success.
- Drives Engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives.
- People Leadership: Leads by example when it comes to identifying, developing and retaining talent.
- Decision Making: Committed to supporting and/or executing a timely course of action to accomplish a long-range goal.
Work Environment
Work is performed primarily in a standard office environment but may involve exposure to moderate noise levels. Work involves operation of personal computer equipment for six to eight hours daily and includes physical demands associated with a traditional office setting.