About the Role
At Vanguard Personal Investor Marketing, we're on a mission to help individuals achieve financial well-being by connecting them with our world-class investment products and services. Our team plays a critical role in shaping how we engage with prospects and clients—bringing the power of Vanguard's trusted brand to life through data-driven, personalized marketing.
To elevate our impact, we're investing in cross-functional Marketing Analytics initiatives that drive meaningful transformation and unlock scalable impact across the organization. This team will serve as a strategic connector across the marketing organization to unlock opportunities for optimization, measurement, and experimentation.
We are seeking a Lead Marketing Strategy Analyst to join the team. This role will be pivotal in enhancing the performance of our marketing campaigns through advanced analytics, predictive modeling, and data science techniques. The ideal candidate will have a strong foundation in marketing analytics, statistical modeling, and campaign optimization, with the ability to translate complex data into actionable insights that drive ROI.
Key Responsibilities
- Translate marketing and business needs into analytical requirements (e.g., data, models required to build strategic analytical solutions).
- Establish the analytical framework to successfully deliver business OKRs.
- Design a robust and streamlined data-led strategy to drive marketing optimization at scale.
- Run BAU, proposed, and other "what if" scenarios assessments to validate approach and evaluate impact.
- Design an actionable marketing operations and experimentation roadmap.
- Build consensus and influence senior stakeholders to gain confidence in analytics proposals.
- Continuously evangelize analytical and data-driven problem solving, strategic mindset, and experimentation best practices across the organization.
Qualifications
- Minimum of eight years of related work experience with five years in advanced marketing strategy and optimization analytics.
- Bachelor's degree in Marketing, Statistics, Data Science, Economics, or related field (Master's preferred).
- Proficiency in Excel, SQL, Tableau, Python for data manipulation, optimization algorithms, and modeling using big data cloud platforms.
- Understanding of A/B testing, regression, hypothesis testing, and statistical significance.
- Familiarity with Marketing and Funnel KPIs like ROI, LTV, Attribution Metrics, and Engagement Metrics.
- Ability to translate complex data into actionable insights for non-technical stakeholders.
- Critical thinking and problem-solving skills to identify optimization opportunities and design experiments.
- Experience working cross-functionally and collaboratively with partner and support organizations (e.g., Marketing, Sales, MarTech, Data Science, Data Engineering).
Preferred Skills
- Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies.
- Exceptional verbal and written communication and stakeholder management skills.
Special Factors
- Sponsorship: Vanguard is not offering visa sponsorship for this position.
About Vanguard
At Vanguard, we don't just have a mission—we're on a mission to work for the long-term financial well-being of our clients. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.