Product Marketing, Security

About Vercel

Vercel provides developers with the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel empowers customers like Ramp, Supreme, PayPal, and Under Armour to build for the AI-native web.

Our mission is to enable the world to ship the best products. This begins with creating an environment where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story, you can just ship things.

About the Role

Vercel is revolutionizing how teams build and ship secure, high-performance web applications. Security is paramount for modern development teams, and we are seeking a dedicated product marketer to define the messaging, positioning, and go-to-market strategy for our security capabilities.

This role operates at the intersection of product, sales, and marketing, translating Vercel's security value into clear, compelling narratives that resonate with both technical and business buyers. You will articulate how teams can build faster without compromising security, while equipping our go-to-market teams to accelerate pipeline and close business.

This is a hybrid role based in one of our US offices (SF, NY, Austin), with in-office anchor days on Monday, Tuesday, and Friday.

What You Will Do

Sales enablement and deal support

• Develop and maintain a library of sales-ready content: pitch decks, one-pagers, ROI calculators, competitive battlecards, and product demos tailored for v0 enterprise buyers.
• Partner closely with sales and solutions engineering to refine messaging based on real deal feedback.
• Equip AEs and SEs with talk tracks, objection handling, and differentiated positioning for Vercel's security offerings.

Market and customer insight

• Monitor the market, identify gaps, and package insights to help sales move deals faster.
• Build buyer personas and decision-making maps for priority Security segments within the sales-assisted pipeline.
• Leverage win/loss analysis to continuously refine messaging and collateral.

Launch and adoption support

• Collaborate with product on sales-facing launch plans for new Security products & features, ensuring sales readiness from day one.
• Create industry-specific solution briefs and use case narratives that address vertical buyer needs.
• Work with demand generation to ensure campaign messaging aligns with what resonates in sales cycles.

Cross-functional leadership

• Serve as the primary liaison between product, marketing, and sales.
• Translate complex product capabilities into clear business outcomes for non-technical buyers.
• Partner with customer success to gather post-sale insights that inform sales enablement.

About You

• 6 years of experience in Product Marketing, with a track record of owning end-to-end product launches and competitive intelligence.
• Experience owning enterprise sales enablement and understanding how to equip sales teams to win.
• A strategic thinker with a bias for action – knowing when to workshop and when to execute.
• A strong writer and storyteller, adept at simplifying technical products for external audiences.
• A collaborative, clear communicator capable of bridging marketing, product, and sales teams.
• Skilled in prioritization at scale – understanding how to analyze options, focus energy, and move quickly to achieve maximum impact.

Benefits

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow – mentorship and event attendance to build your network and skills.
• Flexible Time Off.
• Provision of necessary work gear and a WFH budget for your workspace.

The San Francisco, CA base pay range for this role is $189,000 - $252,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.