Sr Demand Generation Manager, Data Cloud

Your work days are brighter here.

We're obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we're shaping the future of work so teams can reach their potential and focus on what matters most.

About the Team

The Global COE Growth Marketing team is responsible for go-to-market strategy and execution for Workday's AI products and capabilities. Within this team, you will sit within the Specialized Products GTM Marketing organization with a specific focus on Workday Data Cloud. You'll collaborate with product marketing, field and digital marketing, SDR/BDR, sales leadership, and technology partners to plan and execute integrated programs that accelerate pipeline and revenue for Data Cloud and related AI.

About the Role

As Manager, Data Cloud Growth Marketing, you are the primary day-to-day marketing executor for Workday Data Cloud - owning campaign planning, program execution, partner co-marketing, and performance reporting for this product with CIO, CTO, and senior IT personas.

You are highly hands-on and thrive in the work itself - building campaign briefs, drafting emails and content, QA'ing landing pages, managing program timelines, and digging into dashboards to find what's working.

Key Responsibilities

Programs Planning & Execution

• Translate GTM strategy and product priorities into integrated, full-funnel demand programs - digital, nurture, ABM, events, content syndication, and partner co-marketing - that generate qualified pipeline for Data Cloud.
• Build and manage persona- and use-case-based integrated programs targeting CIO, CAO, IT etc.
• Own day-to-day program execution: manage timelines, coordinate with agencies and internal teams, QA assets, and keep programs on track.

CIO/IT Audience Expertise

• Apply a strong understanding of how CIO and senior IT buyers evaluate, purchase, and adopt data and AI platforms to shape messaging, content, and campaign strategy.
• Partner with Product Marketing to ensure campaign materials resonate with IT decision makers and reflect current market dynamics.
• Collaborate with Sales teams on CIO-targeted plays and outreach.

Partner Co-Marketing

• Execute co-marketing programs with Workday's key technology and SI partners for Data Cloud, including joint campaigns, field activations, and co-branded content.
• Serve as the day-to-day marketing liaison with partner GTM teams, coordinating on messaging, timing, and shared pipeline goals.

Performance & Optimization

• Own reporting and analysis for Data Cloud marketing programs, including partner-sourced and influenced pipeline.
• Use performance data to identify what's working, flag issues early, and recommend optimizations.

About You

You are an execution-focused marketer who takes ownership seriously, loves being in the details, and delivers consistently.

• Have 5-7 years of B2B marketing experience, with a focus on demand generation, integrated campaigns, and/or field/regional marketing.
• Direct experience marketing to CIO, CTO, and senior IT decision makers.
• Hands-on co-marketing experience with technology or SI partners.
• Data-driven mindset with the ability to connect programs to pipeline outcomes.
• Strong written and verbal communication skills.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.

• Primary Location (Pleasanton, CA): $136,500 - $204,700 USD
• Additional US Locations: $115,200 - $204,700 USD

Our Approach to Flexible Work

With Flex Work, we're combining the best of both worlds: in-person time and remote. We spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners.

Workday is an Equal Opportunity Employer.