Paid Media Manager (Richmond)

About Workshop Digital

Workshop Digital is a results-oriented digital marketing agency located in Richmond, Virginia, dedicated to fostering strong and enduring partnerships. We prioritize transparency and collaboration, striving to deliver measurable results that drive your business forward. We work as an extension of your marketing team, creating customized digital marketing strategies tailored to your business goals and service offerings.

Your dedicated, experienced team of digital marketing analysts will work with you every step of the way and provide a deep knowledge of your business, competitors, and industry. By understanding your ideal target audiences and differentiating you from the competition, we ensure your brand stands out and achieves impactful results.

About the role

Our Paid Media Managers are responsible for developing and executing handcrafted digital marketing strategies on paid search, display, and paid social advertising channels. While much of your work will be independent, there are also plenty of opportunities to collaborate with fellow analysts, mentor junior team members, and receive ongoing training. We need someone who sees an ever-changing industry with challenges, obstacles, and puzzles to solve and says, "Bring it on!"

What you'll do

• Develop, execute, manage and report on paid media strategies that support client goals and drive strong paid media marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and to ensure high client retention and growth
• Strategically build, manage, and optimize client paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid/ppc digital marketing channels
• Actively manage and seek ways to improve account performance
• Generate new quarterly content encompassing blog posts, webinars, internal presentations, or other multimedia formats.
• Enhance client relationships through a comprehensive understanding of their strategic growth objectives, ensuring long-term client retention
• Create a test hypothesis and implement landing page optimization tests to improve conversion rates
• Troubleshoot minor to complicated client issues independently and complex issues with support
• Help create and execute educational initiatives for the paid media team such as developing internal resources and training sessions
• Provide support for client services deliverables during the sales process for upsells and new business
• Stay on top of new and emerging industry trends, technologies, and platform advancements

Qualifications

• 3+ years experience in paid media campaign management
• 2+ years of experience with Google Analytics or other comparable web analytics platforms
• Experience managing campaigns across multiple digital advertising channels including paid search, paid social, display, and video
• Extensive knowledge of paid search platforms and optimization tactics
• Google Analytics and Google Tag Manager experience is preferred
• Experience with programmatic platforms and media buys is a bonus!
• Expertise in performance paid media principles such as keyword targeting, audience segmentation, creative testing, bidding automation, conversion tracking, website optimization, and performance forecasting
• Proven success in optimization of paid media campaigns to hit CPA, ROAS, and other relevant client goals
• Experience analyzing, interpreting, compiling and presenting paid media campaign data to drive business decisions
• Advanced level skills in MS Office Suite and Google Suite, particularly in Excel and Google Sheets
• Excellent research and analytical skills
• Ability to multitask and thrive in a fast paced environment
• Advanced and courteous written, verbal, and visual communication skills
• Excellent time management and the ability to meet deadlines under pressure
• Extremely data- and detail-oriented
• Demonstrated ability with managing a full client workload consisting of mid-to-high complexity clients

4DWW Benefits

Workshop Digital is an Inc. Best Workplaces 2023 and Virginia Best Places 2024 award winning company where we offer:

• Competitive salaries
• Fully remote
• Hybrid work option for Richmonders
• 3 months fully paid Parental Leave
• 8 hours of paid volunteer time per quarter
• Profit sharing
• 401k with 3% non-elective contributions
• A comprehensive health and wellness benefits package including 3 medical plans (with dental and vision insurance)
• Life insurance, short-term and long-term disability
• 2x a year company-wide meetup in Richmond, VA

We are continuing our 12-month Four-Day Work Week (4DWW) Trial (January 1 through December 31, 2024).

Salary

Expected base salary range is $70,000 - $77,000 annually, based on experience.

Equal Opportunity and Inclusion Statement

As an equity affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. All individuals authorized to work for any employer in the U.S. should apply.