Google Media Buyer

About Your Marketing Partners

Your Marketing Partners is a UK-based paid ads agency serving clients across ecommerce, coaching, consulting, and info businesses. We run two core offers:

• Done-For-You (DFY): We run the entire Meta ads operation - strategy, creative direction, media buying, and reporting - for clients scaling past six and seven figures.
• Done-With-You (DWY): We coach and consult founders and in-house teams who want to build the capability internally

Responsibilities

Media buying and strategy

• Own day-to-day buying across Search, Shopping/PMax, YouTube, Display, and Demand Gen
• Decide the right channel mix per account - not every client needs everything, and not every client is ready for YouTube
• Build and maintain proper account structure: campaign segmentation, negative keyword discipline, PMax asset groups, audience signals, feed hygiene, conversion setup
• Manage bids, budgets, and pacing across the book
• Hit account-level KPIs: spend pacing, CPA, ROAS, MER, and the specific targets agreed with each client

Creative and asset strategy

• Write creative briefs for YouTube ads - hooks, scripts, structure, references - grounded in direct response principles
• Brief PMax and Demand Gen asset packs (images, headlines, descriptions, video) with clear angles and variants
• Review creative output, push back when it's not good enough, and ship what is

Client ownership

• Run client comms end-to-end: Loom updates, Slack/WhatsApp/email, monthly or fortnightly calls, strategy reviews
• Write clear, honest reporting - what happened, why, and what's next - without hiding behind jargon
• Manage expectations proactively: flag issues early, set realistic targets, and keep clients bought into the plan when results are non-linear
• Handle the hard conversations - underperformance, attribution disputes, scope creep - with composure
• Build real relationships with founders so they feel like you're on your team, not servicing them from a queue

Qualifications

• Strong Google Ads track record with real spend under management across Search, Shopping/PMax, and YouTube at a minimum - you can talk through specific accounts, decisions, and outcomes
• Genuine full-stack capability across the Google suite - not just a Search specialist who's touched PMax a few times
• Fluent in the mechanics: campaign structure, match types, negative keyword strategy, PMax asset groups and audience signals, YouTube targeting and bidding, feed optimisation, bid strategies
• Strong on YouTube creative strategy specifically - you can brief a DR-style YouTube ad that actually performs, not just a brand video
• Comfortable with tracking and measurement: GA4, Google Tag Manager, enhanced conversions, server-side where relevant
• Strong understanding of unit economics - MER, CAC, contribution margin, LTV - and how Google spend decisions affect them
• Excellent client-facing communication - written and on camera - with the confidence to hold a room with founders doing £1M--£20M+ a year
• Calm under pressure, especially in months where the account is fighting platform volatility or creative fatigue
• Organised and self-directed - you can own a book of accounts without being chased
• Comfortable in a remote team environment with Slack, Looms, and async communication as the default