Marketing Analyst

CLIENT OVERVIEW

Our client, a provider of Health, Dental, Vision, Medicaid and Medicare Healthcare service plans in the state of California with 4.7 million members and $22.9 billion annual revenues.

JOB OVERVIEW

• Location: Remote -- Candidates must reside within California
• Duration: 6 Months
• Pay Rate: $45-$47 hourly on W2

JOB SUMMARY

Seeking an experienced Marketing Assistant/Analyst to support Medicare-focused communication and engagement initiatives for a remote California-based assignment. This role is responsible for developing, implementing, and optimizing marketing strategies and campaigns that drive member engagement, retention, and growth. The ideal candidate will have strong experience in healthcare marketing, campaign management, compliance-driven communications, and data analytics across print, email, digital, and direct mail channels.

JOB RESPONSIBILITIES

• Lead cross-functional teams across multiple business units to align communication priorities and develop comprehensive marketing strategies.
• Develop and execute communication programs using print, email, digital, direct mail, and social media channels.
• Create member-focused communication experiences and meaningful customer touchpoints.
• Measure campaign effectiveness using data and analytics including open rates, response rates, return mail, and list health.
• Optimize communication strategies based on campaign performance metrics and engagement insights.
• Support crisis communication, customer engagement, and risk mitigation initiatives.
• Develop and implement marketing strategies that support member engagement, retention, and NPS goals.
• Manage campaign implementation, project timelines, budgets, vendor coordination, and stakeholder communications.
• Approving technical and creative aspects of marketing collateral and communication materials.
• Develop personalized member-facing marketing assets and landing experiences that drive desired customer actions.

JOB REQUIREMENTS

• Bachelor's degree or equivalent combination of education and experience.
• Minimum 7 years of experience in Marketing Management.
• Strong experience in Marketing Management, Campaign Management, and Project Management.
• Experience working in regulated and compliance-driven environments, preferably healthcare or Medicare.
• Knowledge of Medicare communication strategies and member engagement campaigns.
• Experience with consumer engagement, content marketing, content syndication, and email marketing.
• Strong understanding of digital media, email management, and campaign development.
• Ability to independently develop, implement, and evaluate marketing plans and recommend process improvements.
• Excellent cross-functional collaboration, organizational, and leadership skills.
• Self-starter with strong accountability and ownership mindset.
• Ability to influence stakeholders and align cross-functional teams.

Required Skills

• Adobe Analytics
• Campaign Management
• Google Analytics
• Marketing Management Experience
• Medicare & Compliance Experience
• Project Management
• Workfront

Preferred Skills

• Campaign Development
• Customer Journey Analytics (CJA)
• Digital Media & Email Management
• Healthcare Marketing Experience
• Smartsheet

EEO STATEMENT

Amerit Consulting provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Applicants, with criminal histories, are considered in a manner that is consistent with local, state and federal laws.