Digital Marketing Director

Digital Marketing Director

Armed Services YMCA | Remote (U.S.-based only) Salary commensurate with experience $92-116K

We're the Armed Services YMCA---165 years strong, mission-driven, and not interested in boring marketing.

We're looking for a Digital Marketing Director who knows how to make people stop scrolling and start caring.

About You

• You're equal parts strategist and scrappy executor.
• You don't just follow trends---you're usually early to them (yes, we mean AI too).
• You've tested, failed, optimized, and scaled---and have the metrics to show it.
• You can turn a mission into a movement (and know the difference).
• You think in hooks, headlines, and conversion paths---not just campaigns.
• You're as comfortable in data dashboards as you are in creative brainstorms.

Bonus points if:

• You've built something from scratch and made it matter.
• You understand how to balance heart + performance (this is nonprofit, but we play to win).
• You can translate TikTok, LinkedIn, and AI strategy to non-marketers clearly.

What You'll Do

• Lead and execute digital marketing strategy across social, email, web, and paid channels.
• Develop and optimize campaigns that drive awareness, engagement, and conversion.
• Leverage AI and emerging tools to increase efficiency, creativity, and performance.
• Analyze performance metrics and continuously refine campaigns based on data insights.
• Collaborate cross-functionally with fundraising, programs, and leadership teams.
• Manage external partners and/or internal resources as needed.

Basic Qualifications (HR-Required)

• Bachelor's degree in Marketing, Communications, Business, or related field AND
• 8+ years of progressive experience in digital marketing, growth marketing, or related field OR equivalent combination of education and experience.
• Demonstrated experience managing and optimizing digital campaigns across multiple channels (e.g., social media, email, paid media, SEO/SEM).
• Experience using marketing analytics tools (e.g., Google Analytics, CRM platforms, marketing automation tools) to inform decision-making.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Preferred Qualifications

• Experience with AI-driven marketing tools and platforms.
• Experience in nonprofit, mission-driven, or purpose-led organizations.
• Familiarity with fundraising or donor acquisition/engagement strategies.
• Experience managing agencies or cross-functional teams.

About Us

We serve military families where they serve---through childcare, food support, and programs that strengthen readiness and resilience. It's meaningful work. It deserves exceptional marketing.

The Relationship

We'll give you a mission worth your talent, room to experiment, and a team that moves fast. You bring curiosity, edge, and a bias toward action.

If you're looking for a place where your work actually matters---and performs---we should talk.