Vice President/Senior Vice President, Influencer + Celebrity Relations

BPCM is seeking an experienced candidate based in LA to lead our fast-growing Influencer Celebrity Relations Practice. The VP/SVP is responsible for day-to-day management and development of the Celebrity and Influencer teams.

We are seeking a leader who can work across this wide range of clients from mass to luxury with differing scopes, budgets and needs. The ideal candidate will lead their team across a range of services including: talent strategy development, casting and deal-making, red carpet dressing, product seeding, entertainment strategy, influencer relations (earned and paid), special events, community building and partnerships.

This person will possess the ability to work cross-functionally within and beyond BPCM's differing Practices and Departments and has experience in successfully maintaining and strategically growing an agency practice. This role works alongside BPCM Partners and the agency's other executive leadership to foster and grow our client roster.

Requirements

Day-to-Day Management

• Responsible for a growing Influencer Celebrity Relations team, LA (5)
• Effectively lead, manage and mentor senior team members, while maintaining relationships with the junior team members to ensure a robust talent pipeline and foster career growth
• Support client's strategy and ensure articulation of the brand's desired image and position
• Seamlessly manage and work across all BPCM divisions and practices to foster seamless integration of service teams
• Provide high-level strategic direction to clients on planning, initiatives and overall brand positioning
• Ensure each client's strategic plans are KPI-based and goal-driven
• Oversee all reporting for various clients including analyzing and summarizing data

Talent Procurement

• Drive effective talent strategy and procurement for all Agency clients' celebrity and/or influencer focused programs and campaigns
• Participate in internal and client dialogue and brainstorms about client's talent campaign needs
• Assist in talent casting needs for the agency, including vetting, researching and creating client-facing talent casting documents
• Manage and/or support other team members on talent outreach and negotiations
• Serve as point of contact for talent and talent representation
• Thoughtfully cast talent for special client initiatives, based off client goals
• Identify rising talent, pop culture trends, and analyze data to inform client business strategies
• Manage special seeding projects with high-performing talent
• Serve as a representative of the client and Agency on-site at client events
• Help oversee the management and execution of all talent services
• Help oversee the management and coordination of logistics for talent services
• Manage necessary communication with SAG-AFTRA signatory
• Maintain strong relationships with talent agents, managers, publicists, personal assistants, talent, costume designers, prop masters, etc.

Influencer

• Act as a thought leader within the company and an authority on the ever-changing social media landscape
• Participation in the development of program/campaign ideas in the influencer space
• Oversight of the influencer relations team for development of brand influencer strategies
• Proficiency in understanding and maintaining a client's/brand's social media voice and tone
• Oversee and support influencer contracts with a strong knowledge of Federal Trade Commission (FTC) guidelines
• Stay informed on social platforms and legal updates
• Own the agencies influencer measurement suite
• Oversees the care of BPCM's database
• Serve as a subject matter expert proactively bringing thought leadership and trends
• In-depth knowledge, understanding and experience with Social Media Platforms

Media & Special Events

• Planning and executing media-specific events including celebrity, influencer and KOL events
• Have a strong understanding of the media landscape, media/marketing trends and be adept in the development of comprehensive media strategies
• Provide strategic counsel to colleagues and clients for West Coast and Entertainment outlets
• Guide the team in developing a strong network with key editors and journalists
• Drafting, editing and proofreading materials including press releases, blog content, pitches, fact sheets, FAQs, briefing notes, and client correspondence

Department Lead Responsibilities

As the leader of the Influencer Celebrity Relations department, and the Los Angeles office, this role sits as part of the senior leadership team of the company.

• Partner with HR for effective and timely recruiting
• Cultivate a robust pipeline of candidates
• Partner with Chief Financial Officer to ensure department financial targets are met or exceeded
• Participate in weekly management status meetings
• Lead performance review process for 2 direct reports
• Talent map team members growth trajectory
• Consistently evaluate current client fees and workload
• Work with Partners and Chief Financial Officer on time tracking data and analysis
• Capture client updates, salary increases and promotions within the latest forecast model
• Implement SOW Trackers

Business Development

• Lead the business development of BPCM Influencer Celebrity Relations alongside BPCM Partners and EVP, Growth Strategy
• Maintain a robust new business pipeline
• Serve as the main contact for all Influencer Celebrity Relations new business opportunities
• Partner with team to project manage new business process
• Identify areas of opportunity for BPCM across divisions

Client Relations

• Participate in a client-facing manner for priority clients
• Participate in weekly client calls when necessary
• Foster senior level client relationships
• Partner with clients to identify areas of opportunity
• Responsible for communicating to clients BPCM senior team changes
• Provide senior level counsel to clients
• Actively red flag any foreseeable issues

Client Invoicing, Budgets and Expenses

• Oversee client pre-bills and budget management
• Implement transparent budget tracking process and facilitate BPCM finance reconciliation
• Facilitate budget updates to clients on a regular and consistent basis
• Ensure all projects are either under or on-budget
• Track all surplus funds and oversee client team recommendations for re-allocation

Qualifications

• Minimum of 10 years of experience at a PR agency and/or in house
• Adept at multi-tasking, working in a fast paced, entrepreneurial environment
• Foster a diverse, inclusive and supportive working environment
• Bachelors Degree, preferably in related fields
• Ideal candidate to have preexisting relationships of agent, publicist, manager, and talent contacts
• Strong writing, communication and presentation skills
• Possess a combination of creative and strategic thinking
• Exceptional interpersonal and relationship-building skills
• Team leader with ability to mentor and develop junior team members
• Independent thinker with hands-on can-do, "roll up your sleeves" attitude
• Highly organized, detail oriented
• Out of the box thinker

Benefits

• Medical, Dental, Vision Benefits
• 401k and additional supplementary benefits
• WFH Stipend
• Summer Fridays
• Generous PTO policy with a 2-week holiday break in December

Additional Information

This role will be hybrid, 3 days minimum in office. The anticipated salary range for this position is $150,000.00- $190,000.00 annually.