Content Marketing Strategist

Digital & Website Management

• Assist in updating multiple brand websites, including product pages, landing pages, and content updates while ensuring SEO best practices
• Coordinate website content updates with Product, Sales, and Engineering teams across all brands
• Monitor website performance metrics (traffic, engagement, lead activity) and support reporting and optimization efforts

Social Media & Content Execution

• Execute social media posting schedules across B2B and DTC platforms
• Coordinate website content updates with Product, Sales, and Engineering teams across all brands
• Monitor website performance metrics (traffic, engagement, lead activity) and support reporting and optimization efforts.
• Create and maintain a content calendar
• Identify and manage influencer relationships

Email Marketing & Campaign Support

• Execute social media posting schedules and any other relevant platforms for multiple brands
• Assist in managing trade shows
• Develop and publish product, application, and company content aligned with each brand's identity and guidelines
• Support newsletters, product announcements, promotions, and customer communications
• Maintain email lists, segment audiences, and ensure data hygiene

eCommerce & Digital Sales Support

• Support eCommerce initiatives, including product uploads, content updates, promotions, and merchandising coordination across multiple platforms
• Assist with pricing updates, SKU organization, and product content accuracy in collaboration with Product and Operations
• Help monitor eCommerce performance and customer behavior trends

Marketing Operations & Coordination

• Manage marketing calendars, timelines, and project tracking to ensure on-time execution
• Coordinate with external vendors, agencies, and internal stakeholders as needed
• Maintain marketing assets, templates, and documentation
• Support trade shows, promotions, and special initiatives as assigned

Requirements

Required:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 5-7 years of marketing, communications, or digital marketing experience
• Hands-on experience with social media, email marketing, and website content management
• Strong organizational skills with the ability to manage multiple brand projects simultaneously
• Excellent written and verbal communication skills
• High attention to detail and follow-through
• Current professional portfolio required
• Experience in B2B & B2C manufacturing, mobile electronics, automotive, marine, or technical markets
• Familiarity with CMS platforms (WordPress, Shopify, or similar)
• Experience with marketing automation tools (HubSpot preferred)
• Basic understanding of SEO, analytics (GA4), and eCommerce fundamentals

Success Metrics

• Timely and accurate execution of marketing campaigns
• Website content accuracy and freshness
• Email engagement and list growth
• Social media consistency and engagement growth
• Strong internal collaboration and reliability

Benefits

If you are looking to join a fast-growing organization where your contributions directly impact multiple industry-leading brands, this is the opportunity for you. This is a newly created role offering a competitive salary, performance bonus eligibility, generous PTO, comprehensive benefits, a 401k, and more. This position is fully remote, but does require a willingness to work within the Eastern Standard Time Zone hours.