Social Media & Influencer Relations Associate

Role Overview

As our Social Media and Influencer Relations Associate, you'll help shape how Grafana Labs shows up across social media, executive thought leadership, and the technical creator community.

You'll partner closely with Social Media, PR, Content, Product Marketing, Community, Events, and Developer Relations to create engaging content, grow our influencer program, support executive social, and build AI-assisted workflows that help our team work smarter.

We're looking for a curious, collaborative self-starter who enjoys wearing multiple hats, thrives in a fast-paced environment, and is excited to combine creativity with thoughtful execution.

Key Responsibilities

• Support and evolve the company's influencer relations and content creator program, including strategy, recruitment, onboarding, budgeting, relationship management, and reporting.
• Develop social media plans for spokespeople, helping translate industry trends, product narratives, and leadership perspectives into thoughtful social content.
• Draft, edit, and publish leaders' social content across channels such as LinkedIn and X.
• Assist the Sr. Social Media Manager in managing the employee advocacy program to amplify key messages through our Grafanistas.
• Build and optimize AI-assisted workflows to support content development, campaign planning, and stakeholder collaboration, while maintaining strong human judgment and editorial oversight.
• Partner cross-functionally with social, PR, community, product marketing, events, and developer relations to identify creator opportunities and integrate influencer efforts, executive social media programs, and employee advocacy into broader campaigns.
• Support the Sr. Social Media Manager with social content creation and adaptation across Grafana Labs' social channels — short-form video and campaign toolkits.
• Help manage, schedule, and publish Grafana Labs' award-winning Big Tent podcast.
• Support internal communications coordination, helping to amplify team achievements and corporate milestones through appropriate internal channels.
• Serve as a flexible partner on high-priority PR moments, providing additional support where needed across planning, writing, coordination, amplification, and analysis.
• Provide on-site support at company and industry events, including staffing executive and customer interviews.

Benefits

• Vacation: Balance is key. Our team enjoys 30 days of paid vacation each year on top of national holidays, parental leave, and sick leave. We also take a breather on a number of Grafana Shutdown Days each year.
• Healthcare: We're proud to provide health coverage or stipends for our colleagues in the US, UK, Canada, the Netherlands, Sweden, Singapore, and India.
• Retirement planning: There's no time like the present to start saving for your future. We make employer contributions into the pension pots of our team members in the US, UK, Canada, the Netherlands, Sweden, and Germany.
• Professional development: On top of a $1,500 annual learning and development stipend, Grafanistas have thousands of on-demand courses at their fingertips to help them grow professionally.
• Work location: Vast majority of our roles are fully remote. If you fancy a change of scene, we'll also reimburse you up to $175 a month for a personal co-working space.
• Choice of tech: Choose the laptop and accessories you need when you join us, and we'll refresh them every three years.
• Mindfulness: Enjoy a complimentary subscription to Headspace and access to wellbeing resource group sessions.
• Global Employee Assistance Program: We offer all team members a 100% confidential support service with 24/7 access to qualified counsellors.
• Paid parental leave: We offer paid parental leave to all eligible new parents to bond with and care for their children.