Digital Marketing Manager

Company Description

Jane Creative is an online marketing and creative services agency located in New York City, USA. Specializing in building campaigns and developing creative assets that resonate with today's consumers, we are dedicated to finding innovative solutions for our clients. If you have a passion for creativity and problem-solving, Jane Creative is the place for you.

Role Description

This is a full-time remote role for a Digital Marketing Manager at Jane Creative. Candidates must be based in the Eastern Time Zone (EST) to ensure alignment with our team and clients.

• Build and manage digital media plans across platforms like Meta, TikTok, and Google
• Set up, launch, and optimize paid campaigns with a focus on performance and efficiency
• Analyze campaign performance and provide clear insights and next steps
• Work with clients to develop email and SMS marketing calendars
• Provide strategic guidance on lifecycle campaigns and messaging
• Review performance across email/SMS and recommend optimizations
• Collaborate with creative teams to develop high-performing ad concepts and assets
• Communicate regularly with clients and serve as a day-to-day point of contact
• Contribute to overall marketing strategy, reporting, and testing roadmaps

This is a hands-on role that requires both execution and strategic thinking. We are looking for someone with a strong foundation in digital marketing who can take ownership of campaigns and client relationships. This is not an entry-level role, but also does not require someone with 10 years of experience.

Qualifications

• 2--5 years of experience in digital marketing or a related field
• Experience managing paid social campaigns (Meta, TikTok, etc.)
• Familiarity with building media plans and optimizing campaign performance
• Exposure to email and SMS marketing (Klaviyo or similar platforms a plus)
• Strong understanding of marketing analytics and performance metrics
• Proficiency in platforms such as Facebook Ads Manager, Instagram, and TikTok
• Strong communication skills, especially in client-facing environments
• Ability to collaborate with cross-functional teams
• Analytical mindset with a focus on data-driven decision-making
• Creative thinking and problem-solving abilities