About Kavak
As the first Mexican unicorn, with presence in several countries and an AI-first business model, at Kavak we are redefining the used car market and the experience of millions of users in LatAm. We have been one of the best-valued companies in the region and recently closed a USD $300M investment round led by Andreessen Horowitz, one of their largest investments in Latin America. With this growth, we are excited to add more people to help us build the next chapter of our product, taking our efforts to build with artificial intelligence to the next level.
We are building with AI in our core operation; from conversational commerce to generative marketing, to systems that extract insights from millions of interactions. We are a team that imagines the impossible, builds it, and lives disruption, proactivity, and ambition in a context of hypergrowth.
Kavak Talent
1. Deliver Impact:
You prioritize what generates measurable results and raise the bar using technology and data. You have a consistent track record of delivering relevant and measurable results.
2. Engage Fast:
You act on problems and opportunities. You decide on time, advance in short cycles, and adjust when necessary without compromising standards.
3. Engage with Purpose:
You act with extreme ownership, taking total responsibility for results that impact your work and aligning decisions with Kavak's vision and purpose.
4. Play to Win Together:
You prioritize collective results over individual success.
About the Role
At Kavak, we are building the operating system for post-AI Growth: an ecosystem of agents that decides, messages, activates, and measures every user interaction, from owned media to paid media. We are not adding AI to our stack as a reinforcement. We are putting it at the center, as a design principle.
We are looking for an AI Growth PM to co-build this with us. Someone who understands the universe of marketing; performance, CRM, SEO, GEO, paid social, and at the same time is familiar with and uses frontier models from Anthropic, OpenAI, among others. Not to automate tasks, but to build products.
The role reports directly to the Growth Product Sr. Manager with Martech scope. It is a senior individual contributor role with end-to-end roadmap ownership: you will define what we build, ensure its execution, and be responsible for achieving the KPIs.
It is a tech-savvy role: you don't write code daily, but you have AI tools that build for you, and you need to know what they do, why, and with what objective. We are looking for someone eager to propose, with energy, and adaptability to flexible environments. We are here to build. Build fast, deliver faster.
Responsibilities
- Define and prioritize the Growth Product roadmap, translating Growth strategy into concrete initiatives, with clear criteria for impact, complexity, and dependencies.
- Ensure roadmap execution by working closely with AI Core, Engineering, Lifecycle, Online Acquisition, Brand, and Data, leading cross-functional initiatives without direct hierarchical relationship.
- Own the achievement of KPIs associated with the roadmap: from leading indicators (Qualified Users, Returning Transactions, eCAC) to operational metrics of the Growth Agent (decision quality, channel efficiency, experimentation velocity).
- Co-design growth agents and create the necessary skills for their operation, defining contracts, use cases, and success metrics.
- Design a platform to operate the agents: monitor performance, correct prompts, define guardrails, run experiments, inspect decision traces, and translate findings into improvements.
- Design and run always-on experiments on decisions, messages, and strategies, moving fast without sacrificing statistical rigor.
- Use AI as a building muscle, not as a drafting assistant: prototype construction, architecture design, exploratory analysis, automations, and debugging, leveraging the latest available models to accelerate each part of the cycle.
Requirements
- 2 years as a PM or PO in a vertical or product, with real roadmap and KPI ownership (not a coordination or PMO role).
- AI enthusiast with real flight hours: not someone who "used ChatGPT," but someone who builds with AI; workflows, prompts, agents, integrations via MCP, prototypes, or if you have side projects with AI, it's a big plus.
- Tech-savviness: read an API spec, understand what a script does, debug an event, converse with devs without a translator. Knowing how to write code is not a requirement.
- Systems thinking: ability to see the complete system (data, decisions, activation, measurement) and not just the current feature.
- Intermediate-high English: there is technical dialogue with global teams and documentation in English.
- Hybrid modality: 2 days per week in Retiro (near 9 de julio & Santa Fe).
Desirables:
- Knowledge of the digital marketing ecosystem: experience operating or very close to Google Ads, Meta Ads, SEO/GEO, TikTok Ads, CRM, or Owned Media. You don't need to have executed campaigns, but you need to understand how they work, what inputs they need, and how they connect to the stack.
- Familiarity with AI agent concepts: tool use, MCP, versioned prompts, evals, human-in-the-loop.
- Previous experience in e-commerce, marketplaces, fintech, or high-ticket categories with low recurrence.
Benefits in Argentina
- Health insurance: Osde 310 (family plan).
- Vacations: 20 business days (to be enjoyed according to start date).
- Free birthday day off.
- Discount on Wellhub (formerly Gympass).
- Two days off for moving.
- Extended leave for birth and adoption according to current policy.
- Discount at Coderhouse and Digital House.
- Discount on Postgraduate degrees, Master's degrees, and Executive Education at some universities in the country.