Remote Local SEO Specialist

About the Role

We are seeking a local SEO expert with profound experience in executing data-driven strategies that lead to measurable growth in calls, leads, and booked jobs for a home services business. This role is ideal for someone who thrives on taking full ownership of local SEO---from strategy to execution---and who understands how to rank in the Google Map Pack, dominate local organic search, and convert traffic into revenue-generating customers.

This is a performance-focused role where results matter. You must know what it takes to move the needle in competitive local markets and have a proven track record of doing just that.

Key Responsibilities

• Build and execute comprehensive local SEO strategies tailored to service areas and business goals.
• Prioritize high-impact actions that drive visibility, local traffic, and inbound leads.
• Conduct competitive research and market analysis for each target city or region.
• Fully manage and optimize Google Business Profiles for all business locations and service areas.
• Create and optimize location-specific landing pages to support local SEO and paid campaigns.
• Continuously optimize based on data and performance KPIs.
• Manage and execute Google Business Profile (GBP) verifications, ensuring accurate setup and ownership across different locations.
• Resolve GBP suspensions efficiently by identifying issues, submitting reinstatement requests, and maintaining compliance with Google's guidelines.

Job Requirements

• Proven experience in executing local SEO strategies with demonstrable results.
• Experience working with or for home services businesses (HVAC, plumbing, roofing, electrical, etc.).
• Strong understanding of local ranking factors and SEO tools (e.g., BrightLocal, Whitespark, SEMrush, Ahrefs, Google Business Profile, GSC, GA4).
• Experience managing multi-location SEO strategies is a plus.
• Knowledge of technical SEO fundamentals and local business schema implementation.
• Ability to independently manage and prioritize multiple projects and deadlines.
• Excellent analytical skills with a data-driven mindset.
• Strong communication skills to report progress and collaborate with stakeholders.

DEALBREAKER - We have a 0 tolerance policy for missed deadlines. If you aren't prepared to be on time every time, this is NOT the job for you.

Job Details

• Job Type: Part-time With EST hours
• Work Location: Remote
• Job Types: Part-time, Contract
• Pay: $15.00 - $20.00 per hour