Email Marketing Specialist - Global

Job Overview

Hengstler-Dynapar is a global leader in industrial feedback solutions, seeking a hands-on HubSpot expert to own global email execution, automation, and performance optimization across multiple business units. This fully remote role is ideal for someone who thrives in HubSpot Marketing Hub, building advanced workflows, maintaining data hygiene, driving personalization, and clearly tying email activity to engagement, pipeline, and revenue impact.

Key Responsibilities

Email Creation & Execution

• Build, QA, and execute HubSpot emails for various campaigns (newsletters, product launches, promotions, events, distributor co-marketing).
• Own end-to-end execution: templates, assets, personalization tokens, workflows, approvals, rendering QA, and final send.
• Collaborate on email copy, refining messaging for clarity, persona relevance, and performance.
• Maintain consistent, high-quality execution standards across brands and business units.

Segmentation, Personalization & Data Health

• Build and maintain advanced smart lists using various criteria (persona, industry, product line, engagement behavior, region, etc.).
• Apply personalization tokens, dynamic content, and conditional logic to enhance relevance and performance.
• Ensure segmentation logic aligns with consent status, data hygiene, and regional compliance.
• Proactively identify and help resolve HubSpot data issues impacting targeting, reporting, or automation.

Attribution, Analytics & Revenue Impact

• Own email performance measurement, including open rates, CTR, CTOR, conversion rates, engagement over time, unsubscribes, spam, deliverability signals, form fills, MQLs, and downstream funnel impact.
• Utilize HubSpot reporting, UTMs, and GA4 to track attribution from email engagement through pipeline influence.
• Translate performance data into clear insights and actionable recommendations.
• Maintain a structured A/B testing roadmap with documented learnings.

Automation, Workflows & Lifecycle Programs

• Design, build, and optimize complex HubSpot workflows for nurture, onboarding, re-engagement, events, and persona-based campaigns.
• Apply branching logic, lifecycle stages, lead scoring inputs, and suppression logic.
• Monitor workflow performance and continuously improve engagement and conversion.
• Support product development and launch efforts with targeted automation tied to buyer journeys.

AI-Driven Experimentation

• Leverage AI tools to test and improve subject lines, copy variations, send timing, cadence, segmentation, personalization strategies, and workflow logic.
• Propose new ideas for experimentation and optimization grounded in data.

Quality Assurance & Deliverability

• Conduct rigorous QA for rendering, links, tags, tokens, deliverability checks, and mobile responsiveness.
• Monitor sender health, list hygiene, bounce rates, and engagement trends.

Compliance & Governance

• Ensure all email activity adheres to GDPR, CCPA, CASL, consent rules, data privacy requirements, and regional subscription types.
• Manage opt-in workflows, preference center logic, and compliant audience handling for North America and EMEA.

Qualifications

• 3-5 years of hands-on experience executing email marketing programs in HubSpot (Marketing Hub).
• Strong understanding of email attribution, funnel impact, and performance metrics.
• Proven ability to build segmented audiences and automated workflows.
• High attention to detail and a rigorous QA mindset.
• Proactive, organized, resourceful, and comfortable operating independently.
• Strong collaboration skills, able to work effectively with PMMs, Sales, Digital Marketing, and regional stakeholders.
• Experience with multi-language emails or EMEA localization is a plus.

About Hengstler-Dynapar

Hengstler-Dynapar is a global leader in industrial feedback solutions, driving innovation and delivering measurable results. With dual headquarters in the United States and Germany, we empower our customers worldwide to excel in their industries.

Ralliant Corporation Overview

Ralliant, originally part of Fortive, is an independent public company driving innovation in precision technology. We empower engineers with high-performance instruments, sensors, and subsystems that fuel mission-critical advancements.

Equal Opportunity Employer

Ralliant Corporation and its affiliates are equal opportunity employers, valuing and encouraging diversity. We solicit applications from all qualified individuals and provide reasonable accommodations for applicants with disabilities.

Pay Range: 48800.00-90600.00 (in local currency)

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