Respona is a done-for-you AI visibility service that helps brands show up in AI answers and rank higher on Google by earning brand mentions and backlinks from top-tier publications.
We're profitable and growing fast (5X in the past 12 months), on the path to $10M ARR. We're looking for the person who'll help us get there.
Compensation: $100,000 USD base salary + performance bonus
The Role
We're hiring our first Head of Growth to own demand generation and build a scalable, predictable growth engine.
Most of our customers find us through inbound, and that's our biggest lever. Your top priority is doubling down on what's working (organic search, AI visibility, programmatic SEO, high-intent landing pages), then scaling paid social as our next major channel, while testing everything else (partnerships, events, affiliate, creators) to accelerate growth.
You'll work closely with our founders, content team, product, and sales to turn growth into a flywheel. We have a test-and-invest mentality: experiment constantly, then double down on what works.
What You'll Own
1. Organic & AI visibility
- Grow our presence across AI search surfaces (ChatGPT, Claude, Google AI Overviews) as a first-class channel
- Build an off-page strategy that closes our AI visibility gap and grows organic traffic
- Oversee our full website redesign: new site structure, tool pages, and landing pages, working with our designer and developer to ship it
- Scale our programmatic and tool-page strategy: hundreds of pages built, ranked, and converting on high-intent keywords
- Own technical SEO, internal linking, content quality, and topical authority
2. Paid ads
- Stand up and scale Meta ads: creative strategy, influencer collaborations, budget, and clean conversion tracking
- Run targeted paid search and retargeting across Google, Meta, and display
3. Everything else (test, learn, double down)
- Run our newsletter and keep the list clean and healthy
- Build an organic content program for team members who opt in, writing and scheduling on their behalf
- Test new channels (affiliate, creator partnerships, communities, events, co-marketing) and scale the winners
Pipeline & revenue impact
- Drive a steady, growing flow of qualified leads and high-intent traffic
- Build the reporting, attribution, and forecasting to make growth predictable
- Partner with sales to tighten handoffs and shorten time-to-close
Who You Are
- SEO/GEO is your superpower. Non-negotiable. You've built tool pages, owned technical SEO, and ranked content that converts
- You've run Meta ads that worked. Strong second skill. Real budgets, creative and influencer campaigns, clean tracking
- You've touched the other channels too. Newsletters, paid search, retargeting, organic social, partnerships. You know which lever to pull when
- Operator, not just a strategist. You've shipped landing pages, set up GA4 and attribution, and run experiments end-to-end
- Track record of scaling B2B SaaS. You've helped take a company from 7-figures ARR to $10M ARR
- AI-native. You use Claude to compress your work and have a real point of view on how AI search is changing software discovery
- Commercially minded. You think in pipeline, CAC, payback, and ARR, not just traffic and rankings
- Comfortable with ambiguity. First growth hire. You'll build the playbook, the team, and the systems
Bonus Points
- Scaling programmatic SEO at a SaaS company
- A strong Meta ads portfolio with proven ROAS, ideally with influencer and creator ads
- Hands-on digital PR, link building, or AI search optimization (in-house, agency, or as a Respona-style customer)
- Standing up an affiliate or partner program from zero
Why Join Us
- Profitable, founder-led, and growing. No growth-at-all-costs
- First growth hire with a real seat at the table and a path to building a team
- A product customers love, in a category that's only getting bigger as AI reshapes search
- Remote-first with competitive comp