Search Engine Optimization Specialist

About the Role

Our client is the premier go-to-market consulting agency operating at the intersection of earned media, search visibility, and AI-driven discovery. As search evolves from keyword rankings to answer engine results, we need someone to support our digital team who understands both sides of that shift and can execute for a portfolio of clients across industries.

The SEO & AEO Specialist will work for the VP of Digital Strategy and help own the search strategy and content execution layer of our digital team. You will run keyword research, build and execute pillar-and-cluster content plans, track performance across traditional and AI-driven search surfaces, and contribute to competitive and ICP intelligence gathering that feeds both content and account strategy.

You will work directly with our team tools, including Claude Cowork, to automate repeatable workflows and push output quality further than a manual-only process allows.

Core Responsibilities

Search Strategy & Execution

• Conduct deep keyword research and build topic clusters that map to client ICPs and buyer journey stages.
• Develop, maintain, and iterate on pillar page and cluster content strategies for multiple client accounts.
• Monitor and improve organic performance across GA4, Google Search Console, Ahrefs, and Semrush.
• Identify content gaps through competitive analysis and translate findings into actionable editorial briefs.

Answer Engine Optimization (AEO)

• Understand how LLMs (GPT, Claude, Gemini, Perplexity, etc.) source and surface content, and apply that knowledge to content structure.
• Track AEO performance across available tooling, including emerging platforms, and help develop a measurement framework as the space evolves.
• Structure content to maximize citation likelihood in AI-generated answers: clear entity definitions, schema markup, FAQ formatting, and authoritative sourcing.
• Stay current on LLM training signals, retrieval-augmented generation (RAG) patterns, and how answer engines evaluate E-E-A-T signals.

Content Operations

• Write or edit SEO-optimized content that adheres to client brand voice and topical authority requirements.
• Manage content calendars and ensure on-time delivery of cluster content, pillar pages, and supporting assets.
• Collaborate with the PR and demand gen teams to align content with earned media campaigns and backlink opportunities.

Intelligence & Reporting

• Run competitive intelligence reviews using Semrush, Ahrefs, and AI-assisted research to surface positioning opportunities for clients.
• Contribute to ICP reviews that inform both content strategy and account targeting, working alongside the broader team.
• Build and maintain Databox dashboards that translate SEO and AEO metrics into clear client-facing reporting.
• Provide regular performance reports with clear narrative, attribution context, and forward-looking recommendations.

HubSpot & Campaign Integration

• Tag and track content performance within HubSpot to connect SEO activity to pipeline attribution.
• Collaborate on content offers, landing pages, and nurture sequences with an understanding of how search drives HubSpot contacts and deal flow.

Core Competencies

We are looking for someone with demonstrated proficiency in the following areas:

• Keyword Research & Topic Modeling: Cluster-based research methodologies, search intent classification, competitive gap analysis.
• Pillar & Cluster Strategy: Building hierarchical content architectures that drive topical authority over time.
• AEO & LLM Literacy: Understanding of how large language models index, retrieve, and surface content; comfort working with AI tools as a native part of your workflow.
• Technical SEO Fundamentals: On-page optimization, schema markup, internal linking strategy, site health monitoring.
• Analytics & Measurement: Proficiency in GA4 event tracking, conversion attribution, and Search Console query analysis.
• Content Writing & Editorial Judgment: Ability to write or direct content that is both search-optimized and genuinely useful to a defined audience.
• Reporting & Client Communication: Clear, confident presentation of data with narrative framing that resonates with non-technical stakeholders.

Required Software (Non-Negotiable)

All candidates must have working knowledge of every tool below before their first day:

1. HubSpot: CRM, campaign tracking, content attribution.
2. Databox: Reporting dashboards and KPI visualization.
3. GA4: Traffic analysis, conversion tracking, behavior flows.
4. Ahrefs: Backlink analysis, keyword research, site audits.
5. Semrush: Competitive intel, rank tracking, topic research.
6. Google Search Console: Index coverage, query performance, AEO monitoring.
7. Claude Cowork: AI-assisted content workflows, skill automation, ICP analysis.

Preferred Experience

• Agency background: you have managed SEO and content strategy across multiple client accounts simultaneously.
• Supply chain or logistics sector knowledge is a meaningful advantage.
• Experience presenting SEO strategy and performance to B2B clients.
• Familiarity with HubSpot content tools, blog publishing, and CTA attribution.
• Prior use of AI writing or research tools in a professional content workflow.

What Working with AI Looks Like on This Team

This role is not about using AI to replace thinking. It is about using AI to do more of the high-value work that used to get squeezed out by volume. Specifically, you will be expected to:

• Use competitive intelligence workflows to pull structured positioning data on client competitors and translate those findings into content angles and battlecard inputs.
• Participate in ICP review sessions where AI-assisted research is combined with your own strategic judgment.
• Contribute to skill and workflow improvement over time.

Benefits & Work Environment

Compensation

$75,000-$80,000 base salary.

Our client offers outstanding benefits including company subsidized medical insurance, dental, vision, and 401K with a 3% company contribution.

Location & Hours

The agency is based in Atlanta and operates on a hybrid model.

• Operational Hours: Monday -- Friday: 8:30 -- 5:00 EST.
• Local Employees: Wednesdays are mandatory in-office days in Midtown, Atlanta. Monday, Tuesday, Thursday, & Friday are WFH.
• Remote: Open to candidates across the USA.