Email Marketing Specialist

Pride Global/Russell Tobin & Associates is seeking aSalesforce Marketing Specialist to work for one of our top clients in REMOTE.

Apply today for consideration!

**Employment Type:**Contract

**Job Title:**Salesforce Marketing Specialist

Pay rate:$36/hr. to $39/hr.

**Location:**REMOTE

Duration: 6 months, with possible extension

Job Description

• As an Email Marketing Specialist, you'll execute email campaigns as a member of Channel Marketing Team.
• The ideal candidate will have 2-3 years of hands-on experience with Salesforce Marketing Cloud, including building data extensions, building, and deploying emails in Email Studio, and building journeys in Journey Builder.
• HSA Bank's email marketing program is designed to engage, educate, and empower customers by providing timely and relevant information about other consumer directed health care accounts and their benefits.
• Through strategic campaigns, we aim to drive account utilization, increase customer satisfaction, and support long-term financial wellness.

Key Responsibilities:

• Build accurate and precise emails in Salesforce Marketing Cloud utilizing copy and designs provided by our creative & content teams.
• Build/manage recipient segmentation using both flat files and data extensions, including standard and filtered data extensions.
• Incorporate personalization and dynamic content into messaging.
• Track results, success metrics and recommendations for optimization.
• Maintain adherence to project plan and task management with attention to detail and laser focus on meeting deadlines.

Qualifications

• BA/BS degree or equivalent experience.
• Reside in Eastern or Central time zone required- fully remote
• 2-3 years of hands-on experience building and executing emails with Salesforce Marketing Cloud, utilizing Email Studio and Journey Builder.
• Strong understanding of email marketing best practices and email concept creation.
• Self-motivated problem solver with acute attention to detail.
• Demonstrated ability to manage multiple projects in a fast-paced environment.
• Growth-oriented mindset and willingness to learn new technologies.
• Excellent written, verbal, and interpersonal communication skills.
• Inquisitive, strong analytical skills, including the ability to infer and apply learnings.
• Banking and Healthcare industry verticals are a plus, and experience working with multiple customer use-cases - both B2B and B2C -- preferred.
• Experience with HTML/CSS, AMP script, SQL, Adobe Workfront -- optional but beneficial.

Hands on -- email builder

• MUST HAVE Salesforce Marketing Cloud

ABOUT US:

Russell Tobin is a leading minority-owned professional and technical recruitment and staffing advisory organization. We are comprised of specialized practices focusing on a variety of skill sets and industries. Having a depth and breadth of industry expertise, our subject matter experts are able to provide tailored and swift sourcing solutions to fulfill client hiring needs. In other words, we connect top talent with companies.

As a certified minority-owned business, Pride Global and its affiliates - including Russell Tobin, Pride Health, and Pride Now - are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics.

*Russell Tobin offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.