Social Media Manager

About The Role

Softheon is seeking an experienced Social Media Manager to join our team. As the Social Media Manager, you will have full ownership of both organic and paid channels and play a crucial role in promoting our brand, products, and services across our three distinct brands.

You will lead the entire process - from strategy and content development through execution and performance analysis - while continuously testing and optimizing new approaches. This role will require a creative thinker, excited to experiment. It is perfect for someone who can understand how to tailor messaging to diverse audiences and stays ahead of emerging trends across platforms (especially LinkedIn, YouTube, and Reddit).

You Will:

Social Media Strategy & Channel Management

• Develop and execute comprehensive social media strategies across three brands, tailored to distinct audiences and business goals.
• Own the content calendar and publish daily posts, ensuring consistent, high-quality content across platforms.
• Manage and optimize both organic and paid social campaigns to drive awareness, engagement, and conversions.

Content Development & Brand Management

• Create, edit, and publish engaging content, including copy, visuals, and short-form video.
• Ensure consistency in brand voice, messaging, and positioning across all social channels.
• Manage executive social media presence to support thought leadership initiatives, as needed.

Community Engagement & Event Support

• Monitor, engage, and respond to followers to build community and strengthen brand trust.
• Lead social media coverage for events, including live posting, recaps, and amplification.
• Write and distribute LinkedIn and company newsletters across social and email channels.

Strategic Alignment & Collaboration

• Partner with the Content Manager and Creative Designer to develop and execute high-impact content.
• Collaborate cross-functionally with Product, Marketing, and other teams to align social messaging with broader strategies.
• Participate in campaign planning with Sales and Marketing, supporting initiatives across events, product launches, webinars, and demand generation efforts.

Analytics, Insights & Optimizations

• Conduct social media market research and competitor analysis to identify trends, opportunities, and best practices.
• Stay informed on industry news, trends, and platform updates, applying insights to content and strategy.
• Track, analyze, and report on performance metrics and KPIs against benchmarks, using insights to optimize campaigns.
• Develop regular reporting and share actionable recommendations with stakeholders.
• Leverage data to continuously refine content strategy, audience targeting, and overall performance.

Talent Management

• Collaborate with the Talent team to actively engage in the hiring and recruitment process.
• Leverage industry networks and expertise to identify and attract top talent.
• Provide guidance and mentorship to team members.
• Play an integral role in shaping and reinforcing the overall company culture.

Additional Responsibilities

• Must be available for on-call duty during peak periods.
• Remote-first environment with required in-person attendance at headquarters approximately 2 times per year.
• 10-15% travel for team quarterly business reviews, customer engagements, and industry events.
• Must reside in the Eastern or Central time zone.

You Have:

Education

• Bachelor's degree in Marketing, Communications, Business, or related field — or equivalent experience.

Experience

• 3-5 years of experience managing social media accounts (LinkedIn, Facebook, X; YouTube, Reddit, and Instagram a plus).
• Proven success growing engagement, reach, and brand awareness through both organic and paid strategies.
• Background in B2B, preferably Insurtech, SaaS, or health insurance.
• Experience leveraging AI tools to enhance content creation and efficiency.
• Experience with paid social media campaigns is required.

Certifications

• Must complete the following certifications within 90 days of being hired if not already certified:
  1. HubSpot Social Media Marketing Certification Course: Get Certified in Social Media Strategy
  2. HubSpot Social Media Marketing II Certification: Take Your Social Media Strategy to the Next-Level

Knowledge & Skills

• Proficiency in social media tools, platforms, algorithms, and emerging trends.
• Exceptional writing, editing, and communication skills.
• Strong project management skills.
• Comfortable presenting ideas and performance insights to senior leadership.
• Basic design and video skills.
• Proficiency in Microsoft Suite, Hubspot, Canva, and AI tools.

What We Offer

• Base pay of $76,000-$90,000 plus equity, variable/incentive compensation, and benefits.
• Work from home with a one-time home office stipend.
• Comprehensive benefits package (health, vision, dental, 401K w/ match, disability/life insurance, parental leave).
• Monthly wellness and internet stipends.
• 15 days discretionary PTO + 9 paid holidays.
• Referral bonuses, discretionary bonus program, and professional development opportunities.

Note: Candidates must reside within the United States. We are unable to sponsor or assist with visa-related processes.