Senior Director, Paid Social & Paid Search

Who We Are

StrawberryFrog is the legendary strategic and creative advertising agency built to help ambitious brands OutLeap the competition. We do what big clients need and want, but we do it smarter, faster, and more innovative than the establishment agencies weighed down by bureaucracy.

We are disruptors by design. Always ahead of the curve in creativity, advertising, branded entertainment, AI, media, and product innovation. Nimble, agile, and focused on impact.

Our ambition is clear: to be the Biggest Small Agency in the World. Biggest in creativity and results. Small in structure so we move quickly, adapt instantly, and give clients the sharpest edge.

Our people and our work speak volumes, proving that when brands partner with StrawberryFrog, they leap ahead of the pack.

Who You Are

A senior paid media leader who knows the platforms cold and uses AI to push them further.

You think in systems and you still get your hands dirty. Hands on keyboard when the work calls for it. In the platforms. In the bid strategies. In the build. You lead by doing, not just directing.

You've moved past pure execution into orchestration. AI agents. Automation. ML bidding. Hours of output where teams used to spend weeks. But you never lost the craft, and you never will.

You're a strategist, an operator, and a builder. Paid media is a creative discipline to you. Data, audience, and message, converging. You work hand-in-hand with creative, strategy, and analytics to push performance and originality at the same time.

You lead with clarity. You mentor with generosity. You hold the bar high. For the work, and for the people making it.

Responsibilities

• Drive the work. Own paid social and paid search across your accounts. Set the standard. Lead senior client relationships. Mentor junior team members. Partner with the Head of Media on attribution, measurement, and reporting.
• Stay in the work. Get in the platforms when it matters. Build, QA, optimize, troubleshoot. Set the standard by example. No task too small when the work demands it.
• Build with AI. Architect AI-driven workflows across planning, build, optimization, and reporting. Identify and deploy the tools that matter. Smartly. Pencil. Mutiny. Custom GPTs. Claude-powered automations. Build prompt libraries, automation playbooks, and SOPs that scale. Bring a strong POV on AI in paid media. What to adopt. What to skip. Where the edge is.
• Run the campaigns. Full-funnel, full-platform. Meta. Google. TikTok. LinkedIn. Reddit. X. Amazon. Emerging channels. B2C and B2B. Retail, banking, healthcare. App download, performance, brand. CPI, LTV, ROAS, and every downstream KPI that matters. Tracking, tagging, pixels, SDKs, attribution. Airtight. Every time.

Qualifications

• 10+ years leading paid social and paid search across Meta, Google, TikTok, LinkedIn, Reddit, X, and emerging platforms.
• Hands-on platform fluency. You can build, optimize, and troubleshoot a campaign yourself.
• A real track record using AI to optimize buying, automate workflows, and scale performance.
• Deep command of campaign architecture, audience strategy, bidding, creative testing, and measurement.
• Proven success on B2C and B2B accounts. Retail, banking, healthcare strongly preferred.
• Mastery of attribution, MMM, incrementality, tagging, pixels, and conversion tracking.
• Comfortable as a senior client-facing voice on media.
• Fluency with platform APIs, dashboards, and modern measurement stacks. GA4 in particular.
• Agency experience required.

Perks

• Medical, Dental, Vision & Disability Insurance
• 100% Remote
• Wellness Reimbursement Program
• Working from Home Allowance
• Employee Assistance Program
• Fun Company Outings and Events

StrawberryFrog is not your typical marketing company. We are a pond of revolutionary thinkers, creative dynamos, and unorthodox problem solvers. We lead the charge for cultural ideas that make brands matter both inside and outside in a fast-paced, interconnected world. Our DNA is infused with innovation, curiosity, and an unwavering commitment to creating groundbreaking work.

THIS IS YOUR MOVEMENT -- APPLY NOW!

The annual salary range for this position is $150,000-$170,000 as of the date of this job posting, in accordance with the Pay Transparency Act in New York. The final salary will be determined based on a variety of factors including, but not limited to, the applicant's skills, qualifications, and experience, as well as the specific responsibilities associated with the position. StrawberryFrog reserves the right to modify this salary range at any time, in compliance with applicable laws and market conditions.

In addition to the salary, the compensation package for this role includes medical, dental, and vision insurance, disability coverage, a 401(k) retirement plan, and paid time off, all subject to the terms and conditions of the company's benefit plans.

StrawberryFrog is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.