Loyalty Marketing Manager

Manager, Loyalty, Rewards & Lifecycle Marketing

Duration: 12 months

Location: 100% remote, some travel

This role leads strategic planning and ongoing optimization while partnering closely with CRM activation teams, Pricing & Strategy, Digital Product, Analytics, and Operations. The role contributes to loyalty and lifecycle direction while ensuring strategies are translated into clear, actionable programs and partner-ready execution.

Key Responsibilities

Experience & Capabilities

Required

• 6--8+ years of experience in loyalty marketing, lifecycle marketing, CRM strategy, or customer engagement roles.
• Experience supporting or managing loyalty and rewards programs with measurable performance outcomes.
• Strong cross-functional collaboration skills, particularly with pricing, analytics, and digital teams.
• Data-informed decision maker with experience translating insights into strategic actions.
• Clear, concise communicator comfortable presenting recommendations to senior stakeholders.

Preferred

• Experience in regulated, high-consideration, or trust-based consumer environments.
• Exposure to test and learn methodologies, segmentation strategies, or value-based incentive models.
• Experience supporting digital and physical customer journeys.