WP

Director, Paid Social

Job summary

Remote
Social Media

Work model

Remote first
Only US
1 week ago
Job description

The Role

We're looking for a Director, Paid Social to lead full-funnel paid social strategy, execution, optimization, and measurement for a portfolio of high-growth clients. As a senior leader on the team, you'll drive strategic client partnerships, solve complex performance challenges, and collaborate closely with experts across paid search, client strategy, creative, analytics, and programmatic to deliver integrated marketing solutions that drive measurable business results.

This role is ideal for an experienced paid social leader who thrives in a fast-paced environment and can confidently balance strategic leadership with hands-on expertise. You'll identify growth opportunities, connect paid social initiatives to broader business outcomes, mentor and develop team members, and help shape the future of the discipline by leveraging AI, automation, and scalable workflows to elevate performance and efficiency.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits.

We Offer

  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • Work from anywhere options*
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $120,000 - $135,000, based on consideration of a wide array of factors unique to each candidate. The total compensation package for this role will include benefits and an annual performance bonus.

You Will Be

  • Leading paid social strategy across a portfolio of client accounts, with responsibility for planning, execution, optimization, testing, measurement, and performance storytelling.
  • Serving as a senior paid social partner to clients, including leading strategic conversations, performance readouts, growth planning discussions, and escalation recommendations.
  • Developing full-funnel paid social strategies across brand awareness, consideration, ecommerce conversion, retention, creative testing, incrementality, lift studies, MMM inputs, and MER/CAC/LTV analysis.
  • Managing six- to seven-figure monthly media budgets across fast-moving ecommerce, CPG, retail, lead generation, and/or consumer brand accounts.
  • Overseeing paid social execution across platforms including Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit, and X.
  • Staying hands-on in advertising platforms and stepping in "on the keys" when needed to audit, troubleshoot, launch, optimize, or stabilize campaigns.
  • Partnering with cross-functional teams to identify growth opportunities and ensure paid social strategy is integrated into broader media planning.
  • Managing, coaching, and developing 4-6 direct reports.
  • Helping evolve paid social best practices, QA processes, campaign workflows, reporting automation, creative testing frameworks, and AI-enabled operating models.
  • Supporting new business pitches, audits, and account growth opportunities.

You Must Have

  • 7+ years of experience in paid media, with deep expertise in paid social strategy, buying, optimization, measurement, and client leadership.
  • Strong hands-on experience across Meta and TikTok, with additional experience across platforms such as Pinterest, Snapchat, LinkedIn, Reddit, and/or X.
  • Experience managing six- to seven-figure monthly paid media budgets.
  • A background in supporting ecommerce and/or CPG brands.
  • Full-funnel paid social experience across awareness, consideration, conversion, retention, creative testing, and measurement.
  • Working knowledge with advanced measurement approaches such as incrementality testing, geo testing, brand lift, conversion lift, media mix modeling, and creative experimentation frameworks.
  • Ability to lead strategic client conversations, build trusted relationships, navigate ambiguity, and make clear recommendations under pressure.
  • History of managing and developing direct reports.
  • Strong cross-functional collaboration skills.
  • Ability to move fluidly between strategy and execution.
  • Excellent verbal, written, presentation, and storytelling skills.
  • Strong analytical thinking, attention to detail, and ability to turn data into actionable strategy.

Nice to Have

  • Experience with Smartly, Sprinklr, or other AI-enabled advertising, automation, reporting, QA, or ad operations tools.
  • Working knowledge of paid search and how paid social fits within broader cross-channel media planning.
  • Proficiency in helping teams adopt AI-enabled workflows, automation, or process improvements.
  • Familiarity across additional media channels such as programmatic, retail media, influencer, lifecycle/email, SEO, or broader media strategy.
  • Experience contributing to new business pitches, strategic audits, or account growth planning.
  • Prior agency experience in an AOR-style model or with integrated, cross-functional client teams.

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