Head of Marketing

At Yardzen, we believe people are at their best when they're outside. Our mission is simple: help people complete the outdoor spaces of their dreams. We start with design and stay with the project through the build, pairing homeowners with a dedicated representative who guides cost and design tradeoffs, matches them with multiple vetted local contractors, makes sense of the estimates, and helps them confidently hire the right one. The result is a finished yard, not just a plan.

Since our launch in 2018, we've helped tens of thousands of homeowners transform their outdoor spaces, make sustainable choices, enhance property value, and enjoy life outdoors. We're transforming the $200 billion outdoor renovation industry with AI, data, and technology. Recognized as Fast Company's Most Innovative and named to Inc. Magazine's Best Places to Work, our work has been featured in Architectural Digest, The New York Times, Sunset Magazine, House Beautiful, The Wall Street Journal, and Forbes.

We're hiring a leader to drive the next chapter of growth as we evolve from a design-first model to an integrated design-and-build offering.

What you'll do

• Drive demand and conversion: Own performance across paid, organic, partnerships, and referral. Hit acquisition and CAC targets while growing the funnel.
• Lead brand strategy and execution: Define how Yardzen shows up across every customer touchpoint and protect the consistency of that voice as we scale.
• Tell the integrated design-and-build story: Help customers understand what Yardzen is becoming and why it matters for them.
• Partner closely with product and operations: Align the customer journey end to end.
• Own the metrics that matter: CAC, LTV, conversion at each stage, brand awareness, and revenue.
• Bring rigor to budget allocation: Make data-driven tradeoffs and report to the leadership team and board.

What we're looking for

• 10+ years of consumer marketing experience, with meaningful time as a senior leader (Director or VP). B2B experience is a bonus.
• A real full-funnel marketer who has built brands and moved performance numbers.
• Direct experience at a DTC or consumer services company at meaningful scale (ideally $25M–$200M revenue).
• A track record of growth in a competitive consumer category (home, design, or real estate experience is a bonus).
• Strong instincts for brand and design.
• Strategic and hands-on: You can build the plan and write the brief.
• Comfortable with ambiguity and leading through change.
• Bay Area preferred.

What we offer

• Remote work, always: We're a remote-first company.
• Full coverage for you: 100% paid medical, dental, and vision insurance.
• Competitive compensation: Salary that matches your skills and experience.
• Support for growing families: 12 weeks of fully paid parental leave.
• Monthly perks: Wellness, cell phone, and internet stipends.

At Yardzen, we're committed to creating a space where our employees can bring their full selves to work and have equal opportunities to succeed. We encourage you to apply regardless of race, gender identity, sexual orientation, religion, origin, ability, age, or veteran status.

If you are an individual with a disability and would like to request a reasonable accommodation, please contact us at [email protected]. Yardzen is registered as an employer in many, but not all, states.