Head of Growth

Head of Growth, DTC

Confidential Search · Fully Remote · US business hours · $140K to $210K base quarterly bonus

$10,000 a month on Shopify. Mid eight figures across the rest of the business.

That's the gap a bootstrapped, profitable consumer brand wants its first Head of Growth to close.

They've built the brand the hard way. A top-three category position on TikTok Shop. Tens of thousands of five-star reviews. Hero SKUs going viral organically. Strong Amazon, strong Walmart. Zero paid DTC acquisition. Shopify has sat there for years catching branded-search traffic and not much else.

Now they want to flip it. The bet is that one operator with the right stack and the right instincts can take Shopify from $10K a month to seven figures a month inside 6-12 months.

The Seat

You'd own the full DTC P&L end to end.

• Paid acquisition across Meta, Google, YouTube and TikTok Ads.
• Lifecycle and retention — email, SMS, subscription, post-purchase, the lot.
• CRO across the site.
• Creative strategy with an in-house content team that already produces viral TikTok content at volume.
• The team you'd build underneath you, with budget.

You'd be the first dedicated DTC hire. You define what good looks like, you ship it, the founders back you.

The Person

• You've personally led DTC growth at a consumer brand and taken at least one P&L past seven figures a month. Consumables, beverage, beauty, wellness — anything with subscription and creative testing transfers cleanly.
• You're a builder, not an inheritor. A blank Shopify excites you.
• You're hands-on. You hire and lead.
• You hold agencies to a standard.
• You have a real point of view on attribution beyond what the ad platforms tell you.

Direct supplements or wellness experience is a plus, not a requirement. AI fluency in your marketing stack is the same.

The Package

• Base of $140,000 to $210,000.
• Quarterly performance bonus tied to DTC sales and net contribution.
• Fully remote, US business hours.
• PTO.
• Direct access to founders who'll back you to move fast.

To Learn More

Confidential search led by Jack Brawn at Zazu Digital Talent.