Digital Marketing Client Manager

Responsibilities

• Complete training program consisting of guided learning, self-learning, online certifications, and assigned readings.
• Ongoing education of new digital marketing tactics and best practices.
• Communicating digital marketing strategy, progress, performance reporting, and new ideas directly with clients.
• Analyzing campaign and competitor data to provide actionable insights and strategic recommendations.
• Utilize Google Analytics 4, Tag Manager, and Search Console to effectively track and improve results.
• Oversee the implementation of SEO best practices on client websites and online properties.
• Research and manage content marketing campaigns (topic ideation, keyword research, competitive research, article outline creation, publishing and ongoing optimization of articles).
• Oversee all aspects of digital advertising campaigns across multiple ad networks.
• Oversee email marketing automation for financial institutions and other clients in highly regulated industries.
• Project management of web design and development projects.
• Conduct and present comprehensive online marketing audits as needed for prospective clients.
• Collaborate with other team members on improving internal processes and tactics.

Requirements

• Experience in an agency account management role.
• Experience in a customer service role.
• Experience in banking preferred.
• Experience with Google Analytics 4 and Google Tag Manager.
• Experience with Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, and other online advertising platforms.
• Experience with email automation platforms preferred (e.g. HubSpot, ConstantContact).
• Experience with Claude and AI tools preferred.
• Eagerness to learn continually is a must.
• Passion for digital marketing.
• Excellent organizational skills and attention to detail.
• Ability to multi-task in a fast-paced environment.
• Ability to work independently and also within a team.
• Strong proficiency with Excel, Word, and PowerPoint.
• Creative problem solver.
• Excellent communication and presentation skills both written and verbal.
• Ability to hit deadlines.
• Ability to type at least 50 words per minute.

This job is fully remote and full time, requiring 40 hours per week.