Director, Growth Marketing

About Maven

Maven is the world's largest virtual clinic for women and families, dedicated to making healthcare accessible to everyone. Our innovative digital platform offers comprehensive clinical, emotional, and financial support across fertility, maternity, pediatrics, and menopause. We partner with over 2,000 employers and health plans to enhance clinical outcomes, reduce costs, and promote benefit equity. Maven has been recognized for its innovation and leadership, earning accolades such as the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has secured over $425 million in funding from leading healthcare and technology investors.

Award-Winning Culture

Maven is proud to be recognized for its exceptional workplace and innovation, with over 30 awards including:

• Fortune Change the World (2024)
• CNBC Disruptor 50 List (2022, 2023, 2024)
• Fortune Best Workplaces for Millennials (2024)
• Fortune Best Workplaces in Health Care (2024)
• TIME 100 Most Influential Companies (2023)
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
• Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

The Role

This is a foundational growth position for Maven Consumer, overseeing the entire acquisition and retention funnel. You will be responsible for channel strategy, experimentation, and execution, blending strategic thinking with hands-on operational capabilities. Reporting to the General Manager, Consumer, you will collaborate closely with consumer teams and Maven's enterprise marketing and creative departments.

We seek a leader with a proven ability to build consumer growth engines from the ground up, expertise in scaling DTC health businesses, and a passion for driving impact in a category where trust and outcomes are paramount. Ideal candidates may include former founders, growth hackers, or operators who demonstrate extreme ownership and a willingness to take calculated risks to discover innovative growth channels.

Responsibilities

Acquisition

• Develop and manage Maven Consumer's paid acquisition strategy across channels such as paid social, SEM, influencer, podcast, OOH, and emerging platforms, optimizing for Customer Acquisition Cost (CAC) efficiency and subscriber quality.
• Partner with the brand team to define creative strategy, focusing on messaging and formats that drive conversions and testing for breakthrough creative.
• Build and scale an SEO and content strategy to foster sustainable organic traffic growth.
• Oversee Maven's consumer web presence, collaborating with Product and Design to enhance site performance, landing pages, and conversion rates across the funnel, ensuring alignment with enterprise business lines.

Conversion & Retention

• Collaborate with Product to optimize user onboarding, activation, and in-app conversion processes.
• Lead lifecycle marketing initiatives (email, push, SMS) from strategy to execution, focusing on engagement, habit formation, and churn reduction.
• Establish and manage an experimentation program to accelerate learning and improvement.

Team & Performance

• Define and monitor key growth metrics, including CAC, Lifetime Value (LTV), payback period, activation rate, and retention curves.
• Lead a lean, high-performing growth team, including full-time employees, freelancers, and agency partners, with a focus on effective hiring and talent development.
• Partner with Finance on budget planning and channel-level Return on Investment (ROI) reporting.
• Provide market intelligence on the competitive landscape, channel trends, and regulatory considerations within the consumer health sector.

Qualifications

• 10+ years of experience in growth or performance marketing, with a minimum of 4 years in consumer health, wellness, or a DTC subscription business.
• Proven track record of scaling paid acquisition budgets from $0 to multi-million dollar annual investments with measurable CAC/LTV results.
• Hands-on experience with paid social (Meta, TikTok), SEM, and lifecycle marketing tools (e.g., Braze, Iterable). Proficiency in data analysis is essential.
• Experience leveraging AI for growth optimization, including creative testing, copy iteration, analytics, and campaign management.
• Strong creative judgment, with the ability to evaluate creative assets and drive metrics through them.
• Fluency in growth analytics, with a strong preference for SQL skills and expected fluency in Mixpanel/Amplitude.

Compensation & Benefits

The base salary range for this position is $170,000 - $200,000 per year, plus equity and benefits. Salary is determined by factors such as qualifications, experience, and skillset.

This role requires active work authorization in the US.

Maven offers a flexible hybrid work model. Our primary office is in the New York Metropolitan area, with remote options in the San Francisco/Bay Area, CA, and Seattle, WA. New York-based employees are expected to work onsite three days a week (Tuesday, Wednesday, Thursday). Employees in San Francisco/Bay Area and Seattle will participate in quarterly Work Together Days.

At Maven, we value diverse backgrounds and experiences. We encourage candidates to apply even if they don't meet every qualification.

Benefits That Work For You

• Maven for Mavens: Full access to our platform and specialists for mental, reproductive, and family health, as well as pediatrics.
• Wellness partnerships for holistic well-being.
• Hybrid work environment, with in-office meals and Work Together Days.
• 16 weeks of 100% paid parental leave and a new parent stipend (for employees with 1+ year of service).
• Annual professional development stipend and access to a personal career coach.
• 401K matching for US-based employees with immediate vesting.

These benefits apply to US-based, full-time employees. Contract providers are ineligible.

Maven is an equal opportunity employer committed to diversity and inclusion. We provide reasonable accommodations for individuals with disabilities. Official communication from Maven Clinic will always come from an @mavenclinic.com email address. Report any suspicious communications to [email protected]. For general inquiries, contact [email protected].